Nokia unbeatable? The group may well see its market share erode quarter after quarter, it nevertheless remains the world leader in its sector. A position he owes much of its sales of cheap phones in emerging markets. Thus, in the third quarter, the Finns no longer had "only" 23.8% of the world with just over 105 million mobile phones sold worldwide. Good performance for a brand "dying" in the eyes of observers sometimes a little harsh with the former star of mobile telephony.

To retain his title, the Finn will still fight hard. He also put a lot on its Windows Phone, the range Lumia, marketed since November 14 in six countries including France fast cash without a hassle.

She says Windows Phone should benefit from new smartphones from Nokia. The Finn is expected to expand its range and offer new Windows Phone cheaper. It will still wait until the second half of 2012 to attend a turnaround, and it provided that Microsoft manages to attract enough developers to make its ecosystem attractive to consumers. For now, it has only 35,000 applications. One-tenth of what is available for Android.

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The leaders of the Greek political parties, who complete their negotiations on forming a unity government, agreed Tuesday to name former Vice-President of the European Central Bank (ECB), Lucas Papademos, 64 at its head, according to a source close to the ruling Socialist Party. "Negotiations are being finalized with Papademos as Prime Minister. They discuss the final details, "the source said.

In the afternoon, the Greek government ministers had submitted their resignation at the request of George Papandreou, who, during an extraordinary cabinet meeting, said goodbye to his staff.

Negotiations behind the scenes

Behind the scenes, negotiations continued Tuesday for the second consecutive day between George Papandreou and the leader of the Conservative opposition Antonis Samaras to reach an agreement on power sharing and the appointment of a consensus prime minister. Sunday, the socialists of PASOK George Papandreou and the main opposition New Democracy had agreed to make way for a unity government after intense negotiations. George Papandreou was also committed to leaving office after two years in power.

For its part, the European Union on Monday called on Greece to write a letter committing to the implementation of the European rescue plan.

In the wake of the Asian stock markets that appear in no particular order on Tuesday, the CAC 40 is expected in early fall at the opening, waiting for a European plan to end the debt crisis in the eurozone. The day before, despite signs of economic slowdown, the Paris Bourse had finished his session in the green, gaining 1.55% to 3220.46 points.

Investors should therefore play the card of caution before the EU summit tomorrow, which should deliver a plan to increase the firepower of the European bailout fund (EFSF), to recapitalize banks and to erase a portion of Greek debt. To do this, and it is then a first-, the EU will apply directly to other states and their sovereign wealth funds to strengthen his strike force in case of economic shocks.Norges Bank Investment Management (NBIM), which manages the Norwegian fund (397.5 billion euros), has already applied for, according to Reuters.

But time as concern mounts including the Italian debt. Despite new savings measures announced by Rome, with rumors of the European Union and the International Monetary Fund are becoming more pressing. This prompted Silvio Berlusconi, the prime minister, to get angry Monday: "Nobody has anything to fear from the third European economy and the extraordinary founding of the European Union" which is the Italy.Then added: "We honor our debt regularly, we have a primary surplus [excluding debt interest] more virtuous than we and our partners will achieve a balanced budget in 2013."

Investors want to be reassured

In this context, the markets should wait for signals about the political strategy to prevent contagion of the Greek crisis. This is already on a war footing since the beginning of the week, like Baroin. Yesterday, the Minister of Economy has estimated "convinced" that European leaders would reach a "global agreement". According to him, the last meeting of the euro area in Brussels this weekend in Brussels has led to progress "two thirds" of the negotiations.

In fact, expectations are high, including abroad.For its part, the euro fell slightly against the U.S. dollar, losing 0.14% to 1.391 dollars.

On the agenda in France, Gfk index of consumer sentiment (November) will be unveiled this morning. As housing starts and consumer confidence (October).

In the U.S., the Case Shiller real estate index (August) will be published early in the afternoon. The Consumer Confidence Index (October) is expected in 16 hours.

Values ​​to follow:

• STMicroelectronics announced Monday a decline in sales in the third quarter in a context of deteriorating semiconductor market and general economic uncertainty.

• Seb has achieved organic growth in sales of 7.2% in the third quarter, primarily driven by its performance in emerging markets.

• JCDecaux has entered into an agreement with Presstalis, partnership marketing and distribution of the press, to acquire 95% of Mediakiosk. Presstalis retain 5% stake in the company managing over 746 outdoor advertising kiosks in France, whose sales totaled 26 million euros in 2010.

• Peugeot aims to sell 500,000 copies of its future 208, we read in The Tribune on Tuesday. Produced in Poissy and Slovakia, the car should also be made in Brazil and China. Its price will be very aggressive attack, the newspaper said.

• Groupama announced that its CEO Jean Azema had been revoked and the new management team should improve operating profitability and solvency.

Coface is concerned about the effects of the financial crisis on the real economy. Noting a decline in the strength of companies, credit insurance company, which today unveiled its new assessment is lowering its ratings for the euro area and the United States.

"The outstanding, which had indeed declined after the peak record in mid-2009, increased 12% worldwide in the first half of 2011," says chief economist Yves Zlotowski. Peripheral countries in the euro area are the most vulnerable, with an increase of 28% in Greece, Italy 29% and 71% in Portugal. "In this country, it is less sovereign risk worries that the business impact of the recession, austerity measures, the credit crunch and lack of growth opportunities," said the Chief Economist.

Another weak link, Italy (rated A4) which is found as Portugal (A4) on negative watch.The economy suffers from structural weaknesses of businesses, which will be aggravated by the economic slowdown. Degraded by one notch, Greece (note C) brings in its wake Cyprus (note B), due to the high exposure of its banks and a very high private debt no faxing pay day loans.

Other countries in the euro area – Germany, Austria, Belgium, France and the Netherlands – retain their A2 rating but lose the positive watch, as the United States.

Crisis of confidence

Overall, the two sides of the Atlantic are suffering the same problems.In downturn, linked to debt reduction of economic agents, combined with the crisis of confidence reflected in market volatility, the distrust of banks holding back access to credit, and political obstacles, among the psychodrama of the debt was U.S. and European delay in resolving the case of Greece and strengthen the euro area.

"We need a credible institutional scenario on European and safeguards," notes Yves Zlotowski, is said, however, confident. "There have been major advances in Greece, the role of the ECB, the EFSF …."

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The information should be confirmed in the late morning. Hersant Media Group (DRG), publisher of 27 newspapers, and the Belgian group Rossel, editor of Le Soir in Brussels and owner of La Voix du Nord in Lille, will create a jointly owned holding company in which they will bring some of their regional daily press titles. Rossel it will house La Voix du Nord and Le Courrier Picard. For its part, GHM will entrust the securities of its poles Champagne-Ardenne, Picardie (The Union, The Ardennes, Eastern Lightning …) and PACA (Nice Matin and La Provence).

Excluded from this agreement the domestic free press Comareg (Released Sold), the division overseas (France Antilles, New Caledonia The …) and the group Paris Normandy.The latter could be brought to the joint venture after a restructuring led by the leaders of GHM.

This was submitted yesterday to the pool of 17 syndicated banks that have lent 190 million euros to Hersant Media Group, on the redemption, in 2007, Lagardère securities regional daily press in the south of France.

GHM has made some 700 million euros in turnover in 2010 to an operating profit of 18 million. The group, controlled by the family Hersant and directed by Dominique Bernard, announced in early July to be ready to open its capital to meet its debts. It has already sold its holdings in 2010 in Mediapost and Eastern Republican.

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For the first time in ten years, a television advertising campaign will promote the merits of LU. So far, the leader in biscuits in France (acquired in 2007 by Kraft Danone), reserving his campaigns to his blockbusters (Prince, Pepito, Granola …), while no fewer than 40 brands. LU is now expressed in new spots. The biscuit can more effectively support its entire portfolio. In 165 years, LU also offered its first facelift in a decade. On the packaging of its 250 references, the red and white logo LU, more massive, with its slender letters, has taken over the product names. The cookies, wafer Paille d'Or at the Pooh Lulu, are now intertwined with the logo, to better capture the attention of the consumer.

Tea and restart Chamonix, marks 'forgotten'

"In recent years, Kraft's strategy has been to support the products, the brand LU was only there as security, acknowledges Chrystel Barranger, Vice President, Marketing Kraft Biscuits Europe. We must allow all to grow our portfolio, including brands such as Chamonix or Tea forgotten. "The food giant hopes to fight against any erosion of sales. "We had to give back to LU acclaim without losing the consumer," says Delphine Cadoche, executive director of Red Dragon packaging, the design agency behind the new visual identity of LU.

As a result, the perception of the range changes by customers. "It's very efficient in terms of recognition rays", admires a competitor creditreport.This strategic rethinking of the visual identity of LU, prepared for a year and a half, was initiated in Chicago, headquarters of Kraft and then driven to Paris.

It was vital for LU. While the brand is purchased at least once a week by 60% of French households, with a market share of 25% behind the labels. But LU, which has the widest range, did not realize enough synergies.It must stand out more from its competitors in the minds of buyers and the radius biscuits, one of the largest hypermarkets: 424 references on average, over 15 linear feet …

"The goal of Kraft is to strengthen and exploit its market leadership based on a strong umbrella brand, says Jean-Daniel Pick, a partner in the firm OC & C. It is a strong trend in the food just like what was done with his own brand Nestlé. "If the group is gaining ground on the MDD for a year and a half, he must above all its blockbusters. In mind, the timeless Prince, the best-selling biscuit in France.

Kraft also plans to promote its LU biscuits, which account for more than half their sales in France, outside its borders. But some best-sellers should be marketed outside the Hexagon logo without LU.Pepito and ready to go out in Europe under the emblem of Milka, another brand of Kraft.

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The maneuvers began in the closed world of corporate marketing of sports rights. The European investment fund Bridgepoint acquired Infront, the world number two industry for about 600 million euros. Infront company formed ten years ago by Robert Louis-Dreyfus and Klaus Jacobs on the ruins of the Kirch empire, was put on sale by the heirs of the two captains of industry.

The market for sports rights is held by three giants. IMG, the world, which weighs about 1.5 billion euros of turnover, is owned by Forstmann Little and the fund would be about to be sold. The world number two with Infront is 600 million euros in turnover with, the key, an estimated gross operating margin from 10% to 15%. It beats out number three, Sportfive, bought in 2006 by the Lagardère Group for 865 million euros.Sportfive is clearly slowing, and in 2010, its activity dropped by 23% to 396 million euros.

"Infront's activity is divided into four more or less equivalent. Football with the rights of the German, Italian League (Lega Calcio) and the rights of big clubs like AC Milan, Schalke 04 and Werder Bremen. Then there are winter sports, such as [events of] the International Ski Federation, or [of] the International Federation of ice hockey. And summer sports such as volleyball, handball and basketball in China. Finally, Infront carries the audiovisual production of major events in human as well as World Cup football and the championship of France Ligue 1, "said Robert Xavier, a partner at Bridgepoint in Paris fast cash advance loan.

For an investment fund, Infront has some nice features.About 80% of its turnover is earned from January 1 and the rate of renewal of contracts with rights holders to 90%. In addition, the fund has this job because it has the past five years the Spanish company Dorna, which manages the Grand Prix motorcycle.

Disintermediation

The global market for sports rights is estimated at $ 121 billion in 2011 and that of media rights and sponsorship is $ 56 billion. If the market is still growing at a rate of 4 to 5% a year, it faces a disintermediation. "The leading licensors such as UEFA, FIFA, the International Olympic Committee have the means to directly sell their rights," says Robert Xavier.

However, Bridgepoint estimates that there are significant growth drivers for Infront. Geographically first.Very presence in Europe and Asia, Infront has yet to conquer Great Britain and South America, a continent with very dynamic football World Cup 2014 and Olympics 2016 in Brazil.

The progressive development of human-related internet sports is another area of ​​growth. Finally, Bridgepoint does not hide that he may run when the throw-in sports rights held by Sportfive far as the African Cup of Nations.

The people of the East Coast of the United States are preparing for a weekend out of the ordinary. In anticipation of Hurricane Irene, the authorities announced palsy or slowing of most means of transport that normally innervate New York Area. Once is not custom, the inhabitants of the Big Apple, including 250,000 living near the coast are being evacuated, will have to live in slow motion.

For security, the three New York airports – JFK, La Guardia and Newark – will be closed Saturday for aircraft arriving at noon (18 hours Paris time). The flights from these airports, however, may take off until further notice. This is an extraordinary disruption to an area that typically concentrates the air flow one of the densest in the world: each year, as many as 100 million passengers pass through this metropolis.This weekend, nearly 8,000 flights should be canceled.

Like most of his counterparts, Air France announced Friday the cancellation of all flights to New York JFK on Saturday and Sunday, while disturbances are waiting on those provided to and from other cities the coast, like Washington, Philadelphia or Boston. The resumption of service, from Monday, could also be laborious and cause further disruption, have also warned the airlines.

Transport suspended

Measure more tangible for the people, public transport will be suspended in the Big Apple this Saturday from noon until probably Monday rush hour instant credit report. The subway, buses and railways do not circulate. Motorists have also been asked to leave their cars at home until the alert is lifted.If winds exceed this weekend 96 km / hour, the authorities of the State of New York have also warned they would close the main roads towards the city, and some bridges.

Given the restriction of transportation and possible damage caused by the passing of Irene, the inhabitants were ordered to stockpile water and food in preparation for the weekend. "Water is our product that sells best," noted the retailer Wal-Mart on Friday. Many are those who are armed with power generators in case of power failure.

To address these potential damages, the cost could rise to nearly $ 12 billion according to consulting firm Kinetic Analysis, U.S. authorities are preparing to deploy in new ways.900 National Guardsmen and 2,500 workers in the electricity sector include ready to intervene in case of power failure. All these measures aim to avoid at all costs repeating a scenario to Katrina, the hurricane that was painfully struck New Orleans in 2005.

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Essilor International is innovative. According to the global glasses, "75% of wearers expect an anti-fog solution." To meet this demand, the group decided to create anti-fog lenses under the name of Optifog. This new "represents a disruptive technology," with a "layer with hydrophilic properties," said Essilor. With this new product, which is "all continents", Essilor International is "1.2 billion consumers worldwide."

Results aside, the mood is set fair. The group recorded the first half revenues up 6.9% to 2.06 billion euros and net profit up 30.7% to 258.2 million euros. Adjusted net income per share was 1.25 euro, up 9.3%.

Essilor attributed these results to the "increase in volumes related to the expansion strategy in high growth markets, the rapid development of the supply in the mid-range" and the "growth of industrial investment."

Context "increasingly uncertain"

These performances allow the group to maintain its growth objectives in sales "between 6% and 8%" (excluding currency and acquisitions, strategic) for this year, despite "an economic environment more uncertain." Essilor also wants to maintain the high level of profitability, excluding strategic acquisitions.

The specialist in ophthalmic optics says it "will continue to rely on innovation, operational efficiency and financial capacity to consolidate its position in the high end."The group also intends to "continue its conquest in the mid-range and benefit from the rapid expansion of high-growth countries."

At the Paris Bourse, this news is greeted coldly. In early trade, the title Essilor loses 0.11% to 53.07 euros in a market down 0.05%.

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The Paris Bourse is holding its breath on Tuesday. The CAC 40, which was closed yesterday up, goes back to red at the opening, losing 0.73% to 3215.50 points. A trend that was accentuated with the release of German GDP is very disappointing. Deutsche Börse also accused the coup, the Dax falling by 2.40% to 5877.91 points. In London, the FTSE-100 index of the main values ​​lost 1.13% to 5290.35 points. Furthermore, the Madrid Stock Exchange lost 1.65%, that of Zurich 0.63% and 2.50% in Milan.

In addition to the sharp slowdown in the German economy, the Gross Domestic Products (GDP), Spanish and Dutch experienced a similar fate over the same period, rising by only 0.2%, respectively, and 0.1%, amid crisis debt.

In this context, the summit between Sarkozy and Merkel spent on the economic governance of the euro area is even more expected.Combined these on global markets, all eyes will be on the Elysee Palace in Paris to take place a meeting between German Chancellor Angela Merkel and French President Nicolas Sarkozy, to improve governance in the euro area . The two leaders will meet from 16 hours and hold a press conference around 18:30.

Investors already know that he must not expect miracles, especially not that the two largest economies in the euro zone agreed to set up Euro-bonds, which would be financially harmful to Berlin. "Do not expect anything dramatic" at the end of the meeting Monday said a spokesman for Angela Merkel, that "people expect once again a spectacular blow."It should only be to continue discussions on the governance of the euro area, following decisions taken by Heads of State and Government of the European end of July.

Operators still expect progress on this issue. "If nothing is announced, it will mean that there is a deep rift between Paris and Berlin markets can get excited again," warned Yves Marc, sales of shares in Global Equities.

Meanwhile, Asian markets have already set the tone with very mixed sessions, despite the good momentum on Wall Street, which closed yesterday on a sharp rise. Oil down with a barrel of "light sweet crude" that is losing 45 cents to 87.43 dollars and that of Brent which cedet 42 cents to 109.49 dollars.Sign of nervousness room, gold was up, quoting around 1767 dollars per ounce at the opening in Hong Kong dollars in 1744 against the previous day closing in New York.

German growth slows

In addition to the meeting, investors will be occupied by the many indicators that will be published on both sides of the Atlantic. Germany has announced a particularly sharp slowdown in growth in the second quarter. German gross domestic product (GDP) grew by only 0.1% in the second quarter compared to the first, where he still displayed an increase of 1.3%.

Economic growth also slowed in the second quarter in the euro area, 0.2% from 0.8% in the first quarter, according to data released Tuesday by the EU statistics office Eurostat.However, the euro area recorded a trade surplus of 900 million euros in June, after a surplus of 200 million in May.

In the U.S., markets will learn in the afternoon of housing starts, prices for import and export and especially of industrial production. This indicator is closely watched as markets worried about more and more sluggish growth of the world's largest economy.

Values ​​to follow

On the corporate side, the news is much thinner. Bank stocks are again followed. They fall before the meeting Sarkozy-Merkel. BNP Paribas (-1.63% to 36.91 euros), Societe Generale (-1.65% to 24.39 euros), Natixis (-2.34% to 3.04 euros), AXA (-1.69 % to 11.05 euros), Credit Agricole (-0.95% to 6.67 euros) take the rating down.

GDF Suez (-2.27% to 20.42 euros) is added to the list of preferred values ​​of UBS.

EADS (-2.50% to 21.46 euros): Russian Transaero airline will buy 12 Airbus A320. Qantas has in turn announced the purchase of 110 Airbus A320s and the deferral of delivery of six Airbus A380 jumbo jets.