This morning, the Superior Audiovisual Council (CSA) summoned the three news channels continuously BFM TV, iTV and LCI for a wake-up call muscular. The subject? These chains have gone far beyond the time allowed the Socialist Party (PS) during the primaries. The rule of speaking time issued by the CSA requires TV stations to give the parliamentary opposition (PS), a talk time of 50% that of the majority bloc. Settlement takes place on three months of information for newspapers and magazines for six months of information.

However, the CSA noted that the period from 1 July to 30 September, the news channel did not respect this balance on newspapers for information."ITV has given the opposition parliamentary speaking time 146% higher than that of the majority, BFMTV gave 142% and 130% LCI! Unheard of at this level "protests Christine Kelly, a member of the CSA in charge of the case. "The time allowed to PS was significantly exceeded" acknowledges CEO Guillaume Dubois BFMTV. "We have given priority to the information. Now the case has raised the antenna DSK in July and August, the Senate elections and primaries PS mobilized in September. We invited representatives of the majority but they decided to be discreet "defends Guillaume Dubois. "It's not the fault of having warned" Christine Kelly replies "I have met for the first time in July and I have warned against a possible slip of the Senate and the primary"

Tomorrow morning, the CSA will meet in plenary session.Constable Audiovisual could decide on a formal channels of information. "It's a yellow card. But if they start, then the CSA will release a red card and take sanctions "warns Christine Kelly

However, the CSA notes that most other television and radio all have fully complied with the instructions. On the side of France Televisions, which also broadcast the primaries in two news magazines, the balance was followed. Information for newspapers, counters ended September 30 show that the parliamentary opposition bloc has 51% of speaking time points Thierry Thuillier, the Director of Information of France Televisions.The new review period from 1 October to 31 December, France Televisions ensure balance time for the presidential majority, including calling Francois Fillon to 20 hours of JT France 2 tonight.

For news magazines, France Televisions has until Dec. 31 to offset the 4:45 discussion devoted to the primaries. Already Alain Juppe had been invited for two hours in the program "The words and actions" on September 30. Tonight, the program "Crossword" lasting 80 minutes will receive a majority of three personalities: Lionel Luca, Chantal Jouanno and Herve Morin. Finally, France Television is negotiating for an intervention of Nicolas Sarkozy on October 24.In this case, if the head of state talking about the crisis of the euro or Greek debt, his time is not counted, however if he talks about domestic policy, then the speaking time will be taken into account.

The U.S. stock markets, should open with no real leadership on Friday. Future of Standard & Poor's 500 fell by 0.12% to 1222.10 points, while those on the Nasdaq 100 2174.75 0.01% grappillent points. The markets are still haunted by the fear of a recession in the U.S. and the crisis of public debts. Wall Street tumbled Thursday was at the end. The Dow Jones ends with a fall of more than 3%.

In an attempt to stop the stock market crash, the finance ministers and central bankers of the twenty leading economies gathered in Washington last Thursday pledged to provide "a strong and coordinated international response" to the crisis at a meeting in Washington.In a joint statement, they agreed to ensure that "banks have adequate capital" and promised to provide "the necessary liquidity" to financial institutions. But for specialists Aurel BGC, "the real decisions are referred to the Summit of Heads of State and Government to be held in Cannes, 3 and 4 November."

The Perfect Storm, the large emerging group of "Bric" were "determined to accelerate structural reforms to sustain strong growth." Brazil, Russia, India and China but also South Africa so consider "if necessary, to provide support through the IMF or other international financial institutions, to address the current challenges facing the global financial stability, according to the circumstances of each country. "The inventor of the BRIC, Jim O'Neill, chairman of Goldman Sachs Asset Management, said however that emerging markets are likely to require at least, in exchange for their support, greater clarity on how the Europe has to solve its crisis.

Gloomy outlook for world trade

In response to a request by the G20 in September addressed to Nicolas Sarkozy, the countries of the euro area have also promised to implement "necessary measures to increase the flexibility of the European Financial Stability Fund (EFSF)" to avoid contagion from the crisis in Greece. Yesterday, the possibility of a defect in Athens, though long ruled by EU leaders, was raised by Klaas Knot, Member of the Board of Governors of the European Central Bank (ECB)."This is one of the scenarios," he told the Dutch newspaper Het Financieele Dagblad.

The specter of a global recession has suddenly resurfaced after the ads pessimistic U.S. Federal Reserve (Fed), which held that the U.S. economic recovery was "slow" and threatened by "high risk". Wednesday she has decided to sell by the end of June 2012 for $ 400 billion of treasury bills and to purchase for the same amount with a longer maturity.But the fact that it favors measures to monetary easing, a depressed market on Thursday, who sees as a sign of impotence.

New signs of abating, the World Trade Organization (WTO) revised downwards its forecast for this Friday trade growth for 2011, expecting growth of world trade by 5.8% against 6.5% forecast so far, according to its website.

On the foreign exchange market, the euro climbed slightly against the U.S. dollar: it rose on Friday by 0.57% to 1.3533 dollar. Oil prices also went up.A barrel of "light sweet crude" for delivery in November, which had tumbled more than $ 5 the day before returning 1% by mid-morning at 81.31 dollars.

The side of values, after the close of the NYSE YorkHewlett-Packard announced the replacement of Leo Apotheker as CEO from Meg Whitman, confirming the many rumors that had circulated in recent days.

At Advanced Micro Devices (AMD) is Rick Bergman Devices, responsible for products, who announced his resignation. The CEO will temporarily Rory Read office.

Covidien raised its quarterly dividend 12.5% ​​to 0.225 dollar per share.And, for its part McDonald's has increased its 15% to $ 0.7 per share.

In order to treat its shareholders well, Raytheon has authorized a stock repurchase plan of $ 2 billion.

The American manufacturer of sporting Nike has exceeded market expectations by posting yesterday after the close of U.S. markets net income for the first quarter of fiscal year up 15% to $ 645 million, driven by its Sales in North America and in emerging countries. Revenues rose 11% to $ 6.1 billion.Orders scheduled for delivery between September 2011 and January 2012 were up 16% to $ 8.5 billion.

On the occasion of a major overhaul of its website, Facebooks'est services associated with music, news and video, including Spotify, Deezer and Dailymotion, and challenge from Apple in the content.

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"FILE – Crisis: Fear of debt

"Ridiculous." So that Arnaud Lagardère, General Partner of the group of the same name, described the video circulating on the Internet featuring a photo shoot for his new bride languorous. Like the latter, who described a few weeks ago of "kitsch," Arnaud Lagardere said he was trapped: "If I thought it was made for broadcast as well, I never would have accepted" he says in an interview with Les Echos on Tuesday.

Since its release this summer, like the boss is indeed tarnished. In the national and international press, Arnaud Lagardère towel criticism on their sense of priorities and its presence in the group."Make me be the trial of a person who is too invested in his company who do not spend enough time, as this is the video: ridiculous! I have absolutely no lessons from anyone, "says he.

More generally, Arnaud Lagardère believes that criticism of his private life have no place: "Maybe I'm an atypical pattern, so what? Being happy in his private life is certainly a source of balance for an entrepreneur. This does not have to be dedicated and devoted to this group I love more than anything. "

Not for sale

Arnaud Lagardère advantage of this interview to refocus the debate on the strategy of his group. He says that contrary to rumors in the markets, it has no intention to separate from other assets after the sale of its international Hearst magazines."There is absolutely no discussion of ongoing sale," he slice.

Since the disappointing interim results of the group, the sounds of the show hall for sale by Lagardère of one of its four branches in order to reduce debt or invest. For each, Arnaud Lagardere denies. Including sport for the pole, which helped to seal the group's results: "While the results are not yet up to our ambitions. But I remain convinced that it will remain a growth engine for years to come. "

"I think the interests of our shareholders"

Arnaud Lagardère, however, suggests the possibility of "acquisitions of magazines in France," without further detail. The boss of media group also speaks to reinvest the cash generated from the sale of its magazines in its four branches. Efforts will be made investments on the Internet, weakness of Lagardère."In our group there was a historical culture of the paper so ingrained that it was difficult to immediately turn the digital," admits the owner of the group.

Arnaud Lagardère also a thought for shareholders who suffer the fall of the title. The action Lagardère a loss of 17.40% over a week, and nearly 38% since the beginning of the year. "The group is considering a share buyback or an extraordinary dividend. We must reward the loyalty of shareholders who support us, "said he.

Finally, in the case EADS, Arnaud Lagardere reaffirms its wish to become chairman of the board of specialist aviation despite his intention to free up capital after the exit of the A350."It was one of the express terms set by the Lagardère Group to give the first presidency in our German partners in 2007," he recalls.

"In ten years we will own 100% of our assets and will not be clear neither in aeronautics or in the distribution of foreign press," promises Arnaud Lagardère. At the Paris Stock Exchange, remarks reassure action Lagardère climbed 1.22% to 19.53 euros in a market up 0.56% to 10.40.

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"Lagardère stuck in his minority

The American and European leaders were under pressure Sunday to try to agree on a concerted response to the debt crisis in the eurozone and the degradation of the note of the United States. Front line, they seek to avoid further financial market plunge Monday, worried about the slowdown in global growth and spread of the debt crisis in the eurozone. Since Friday, so they stepped up contacts.

• Maintenance of imminent G7 finance ministers. Finance ministers of the G7, which includes the U.S., Germany, Japan, France, Canada, Italy and Britain, have stepped up telephone contacts this weekend in order to develop a common strategy to offer.After heavy turbulence in global financial markets, which lost 2,500 billion during the past week, they must reassure investors about the ability and determination of their countries to reduce deficits and public debts. A telephone conference of finance ministers and central bankers to be held Monday, according to Japanese news agency Kyodo. Interviews are tentatively scheduled before the opening of Asian markets (in the night from Sunday to Monday in Europe).

• A G20 focused on the debt. More broadly, the G20, which groups the world's major economies, contacted by telephone Sunday morning to discuss the consequences of the debt crisis on both sides of the Atlantic. Nothing had filtered from the meeting at noon.Only South Korea said that its confidence in the U.S. Treasury had not changed despite the decision of Standard & Poor's. "There will be no change in the policy of foreign exchange reserves of South Korea," said Vice Minister of Finance.

• The ECB will speak Sunday. Among the tracks in the study is a possible intervention by the European Central Bank, which could buy government bonds in Italy and Spain. This intervention is strongly demanded by the markets. The European Central Bank Thursday reactivated its share repurchase program of sovereign debt in order to calm soaring interest rates in some countries of the euro area, but has so far bought only small amounts of debt and Irish Portuguese, while speculation is focused on Italy and Spain.If the decision to intervene is taken, the ECB and national central banks will begin to redeem the bond markets open Monday. A meeting of governors will be held Sunday at 6:00 p.m. ..

• Nicolas Sarkozy met with David Cameron on Saturday. The President, who chairs the G7 and G20 met Saturday evening on the phone for thirty minutes of the financial situation with British Prime Minister. The two men "agreed on the importance of working together to monitor the situation closely and keep in touch in the coming days," said a London spokesman for Downing Street, without giving further details. The discussion between the two leaders has focused on his view "the euro area and the lowering of the rating American."

• Barack Obama apple Europeans Friday night.According to the White House, Bush spoke by phone separately with President Sarkozy and German Chancellor Angela Merkel about "the latest developments of the crisis in the euro zone" and noted "the importance of [the] implementation "of measures adopted at the summit of the euro area on July 21. The leaders of the eurozone had concerted Friday after finding that the agreement found to cope with the debt crisis had not convinced the markets. If Italy and Spain are at the heart of the turmoil, other countries are also affected such as Belgium.

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"The performance of credit rating agencies

"Who owns the Debts

"One half of quite exceptional, which took place in an environment among the tightest we have known since 2008. "Pierre Mariani, the executive director of Dexia, planted at once the setting for the presentation of interim results. Marked by a historic loss, but expected four billion euros in the second quarter, the exercise was in fact a taste back in the worst days of the financial crisis. The acceleration of its financial restructuring, announced in late May, and participation in the Greek rescue plan increased the deficit of the bank.

The provision of 3.6 billion euros spent in these accounts to settle quickly the legacy of the past had been known since last spring.Powered by November 2008 at the head of the bank, just rescued from bankruptcy through a recapitalization of the French, Belgian and Luxembourg 6.4 billion, Pierre Mariani had discovered a bond portfolio of over 200 billion euros. One of his priorities was to isolate those assets and liquidating them bulky over water markets.

Under pressure from Brussels, who complained about the progress of the restructuring, management had decided a few weeks ago, to accelerate the movement. The U.S. portfolio of Financial Products, guaranteed by the shareholders of Dexia States, was almost completely sold. "A performance in the market environment in recent months," ruled the executive director.

Dexia had to abruptly move these toxic securities on its books to market value.A transaction motivated by the desire to reduce the exposure of the bank to the U payday loans.S. economy and solve its funding problems dollars. "We are immunized against the U.S. venture," says Pierre Mariani.

In parallel, the group sold in markets 15 billion euros of assets from its bond portfolio to a limited loss of 205 million euros. This weight loss program is accompanied by a decrease logic financing needs of the bank. In the short term, Dexia can now be financed with less than 100 billion euros each year, against 265 billion in the fall of 2008.

338 million for Greece

The participation of the Dexia bailout Greek did not help the overall picture: it results in a charge of 338 million euros. These cumulative losses do not undermine the solvency ratio of the bank, which is still above regulatory requirements.It must be said that for two years, the school had earned profits through its € 2.3 billion of regulatory capital. Beyond its financial restructuring, the activity of the bank has held pretty well. On its core businesses (local government finance, retail banking in the Benelux and Turkey, insurance and asset management), Dexia has made just under 400 million euros in pretax profits.

Pierre Mariani expects to return to profitability in the next quarter. He has no plans so far to take a dividend in 2012. Carried away by the pressure on sovereign debt, the title of Dexia gets closer to its historical lows. He lost over 80% of its value in three years.

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If prices continue to increase, rising interest rates tend to slow down on its side. The latest results of the Housing Credit Monitoring / CSA published Monday, the average rate charged by banks for getting a home loan rose to 3.90% in July, almost exactly as in June.

It's much more at the end of 2010, where it reached a low of 3.27% on average, before rising sharply in the first quarter of 2011. In the early months of the year, interest rates have taken nearly 10 basis points per month, before slowing gradually to rise in the second quarter.

Because the factors that competed so far in the rise in interest rates now seem not to have to play. "The increase began in November 2010 was related to liquidity constraints imposed by the Basel III.To satisfy them, the banks have increased their margins on new loans no fax payday loans. Today, this adjustment – of around 70 points to 100 basis points depending on the establishment – is probably done, "said Michel Mouillart, an economist at Paris X-Nanterre.

Other factors, however, could take over. The cost of money, in particular, could rise because of uncertainties related to the amount of sovereign debt. For the moment, "this factor did not play," said the economist. But it is already expected that the three-month interbank rates and increasing to ten years until 2012, drawing upward those for mortgages. "The movement of rising interest rates should continue," predicts ultimately Eluère Olivier, an economist at Credit Agricole.

Increase the duration of loans

Photo credits: Jean-Christophe Marmara / Le Figaro

The world leader in dairy products was born in Parma on Tuesday, after the general meeting of the Italian group Parmalat, which was acquired by French Lactalis. After months of battle, even against some of Italy's political class, the Laval group, which owns the pie President, Roquefort Société, milk and mozzarella Lactel Galbani, took control of Parmalat (Sandalwood, Parmalat Omega 3 …), one of the jewels of the Italian economy. And he did not have to wait for the completion of its takeover bid on July 8.

Parmalat's shareholders, who have until July 5 to tender their shares to the offer of Lactalis, yesterday approved the new board. Nine representatives from Lactalis have entered. The other two seats returned to minority shareholders.The appointment of Francesco Tato, former head of energy group Enel and Lactalis candidate for the presidency, was approved by the Assembly. As the new Director General, he was appointed at the first board meeting. Antonio Sala, president of Lactalis Italy, Enrico Bondi is expected to succeed.

The "invader" French

The company that he has led for seven years carries 4.3 billion euros and employs 14,000 employees in 69 plants worldwide. Having built its success in the 1960s to the adoption of the system UHT long-life milk and have developed internationally through acquisitions, it survived in 2003 to one of the biggest financial scandals in Europe no fax cash advances.

Offensive Lactalis, which owns 28.9% for the time being the capital of Parmalat, is similar to an obstacle course. Six weeks ago, the board rejected the offer Italian of French.At a price of 2.60 euros per share, it was deemed "inadequate", below the 2.80 euros paid by Lactalis in March to get their hands on the 15.3% held by three investment funds. Lactalis should finally not have to raise its price. Because Parmalat was unable to assemble a consortium of Italian investors to make an against-offer.

The case also took a political turn. The government, to defend the "Italian character" of Parmalat, was to act by decree to postpone the general meeting held yesterday. Unions and politicians have, at first denounced the "invaders" French.Lactalis's offensive came after the takeover, friendly, Bulgari and LVMH in the face of rumors around Edison – coveted by EDF – or SAI Fondiaria (Groupama).

The discrete group of Laval, who directed last year a turnover of 10.4 billion euros, can not in uncharted waters. For the past five years and the acquisition of Galbani, the brand behind the second President, Italy became his second home. After months of battle, Lactalis – which weigh 14 billion euros in total turnover – will improve its image in the peninsula.

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"Italy is inspired by France to protect its business

Apple has found the Martingale magic. It not only keeps prices – and hence margins – bred for its iPhone, but in addition, it sells a lot: 18.6 million handsets for a turnover of 12.3 billion dollars over the three first months of the year. A considerable number would almost forget the premium positioning of the brand. And that takes some observers foot-cons.

Thus, an analyst who in early betting on an upturn in sales of iPhone with the arrival of a larger competitive and very aggressive on price in the market for smartphones is not as formal. Admittedly, the iPhone has sold four – no subscription – 1.5 to 2 times more expensive than most competing terminals. But consumer choice is clearly not dictated by the price. For now, no device is able competitor to dethrone the iPhone, which remains the benchmark in its market.Apple is preparing to write the same story in the world of tablets. Its main competitors (Samsung, BlackBerry, Motorola, Sony) have all announced products at relatively high prices. And are compared to the iPad unstoppable by all observers, whether financial or technical.

A unique ecosystem

Above all, the Apple brand has managed to establish a unique ecosystem. Beyond the App Store and its approximately 300 000 applications, the group of Steve Jobs manages to "convert" more and more consumers to the Apple system. The entry point was the iPod, before the market for MP3 players and MP4 leaves the spotlight for smartphones. Once entered into the world of Apple, with its operating mode music on iTunes, downloaded applications … it is very tempting for the user to extend this experience on different devices.A principle that other brands copy, advocating that the value of its ecosystem (Sony), which those of its specificities (BlackBerry).

Apple's ability to emerge from his original field – computer science – to conquer new markets – Telephony – worried his rivals and raise the hopes of fans of the brand. The group would prepare a new revolution, with a product as innovative as the iPad. The group already has a first foot in the TV with his Apple TV, a housing for connecting the TV to the Internet, to rent movies or watch the pictures on the big screen of your PC.

If dairy products are our friends for life, the industrial sector are not always soft. Ken Powell, CEO of General Mills, which came a week ago in exclusive talks to buy 51% of Yoplait, can thank Emmanuel Besnier, head of Lactalis. Nestle could indeed have become co-shareholder of Yoplait, associated with Lactalis, its partner in Europe for yogurts, according to several sources at the heart of the case. But Emmanuel Besnier opposed such a scheme, to the point of calling the directors of the Swiss group to warn and deter Nestlé to launch into the adventure.

In fact, the secretive boss and principal shareholder of Lactalis has long thought it would be able to redeem 100% of Yoplait. "For him, it was all or nothing," summarize several players folder. It was nothing. Lactalis yet dreamed of Yoplait for over ten years.Between 2007 and 2008, Emmanuel Besnier has conducted negotiations for a merger agreement with Sodiaal to share the little flower. But in the summer of 2009 he moved to the Government a strange offer: take the cheese Entremont, in dire straits for a symbolic euro … if they can buy Yoplait. A proposal seen as a humiliation by Sodiaal.

Emmanuel Besnier believes that if he leaves then include Sodiaal resume the king of Emmental, government support, in time, his plan to seize Yoplait. Especially since many feel that the cooperative can not afford to restructure and develop Entremont Yoplait same time. On 17 November 2010, Lactalis renewed the assault. Advised by Credit Agricole CIB, he sends the only pre-emptive bid for IBP redeem 100% of Yoplait for 1.4 billion euros, an unexpected price for the fund.

The gesture is calculated.PAI has 50% of the company since 2002, and a clause of the agreements of the time gives him the right to force Sodiaal, co-owner, to sell at the same time as him … Apparently, the two partners are wary of one other: PAI retained as Counsel Rothschild and BNP Paribas, HSBC chose Sodiaal and together they took Societe Generale and Morgan Stanley. But Lionel Zinsou, who has recently taken the reins of the fund, agreed in June 2010 with the cooperative scheme of transfer of Yoplait. Sodiaal desperate to stay involved? PAI has promised to help. It is held there, and says in essence that Lactalis "it does not expropriate people of a society they have created."

"Agricultural Policy demagogic"

But Emmanuel Besnier relies on political support, particularly at the Elysée Palace.With 550 million liters of milk processed annually to produce yogurt in three French factories, Yoplait provides 2% of the collection outlets in France. Not enough to upset the equilibrium in the industry. However, Lactalis offers the second yogurt brand in the world a 100% roof lights. The government would love to build a second French champion next to Danone. "If Lactalis had been more adroit, Sodiaal would have been hard to resist the offer," says an expert.

Only here, the more conciliatory boss Lactalis has not only friends.In an editorial signed by him in his 2009 annual report, he denounced "demagogic agricultural policy, conducted jointly by an administration out of step and a sclerotic unionism … turned exclusively to the concerns of Planning and clientelism" and "cooperative groups, which have never proven to France economically." At the oral as well, timid speaks his mind bluntly and critical patterns Sodiaal easy payday loans.

While its competitors are belly dancing to the cooperators, Lactalis remains outside the formal process of insider selling in late December. Nestle, the Mexican Lala, the American General Mills, the Bright Food and Chinese fund Axa Private Equity send battalions visit the research center and factory in Le Mans. Lactalis not.

Emmanuel Besnier has a gesture vis-à-vis Sodiaal bereaved by the sudden death of its director general, Claude Sendowski.The whole dairy industry rushing to the funeral on February 3. Very excited, Alex Bongrain pays tribute to his partner. Emmanuel Besnier also required to be present, not far from Eduardo Tricio, owner of Lala.

In this month of February, Nestle, backed by Credit Suisse, is favored leaders Sodiaal, PAI and Yoplait. For Lucien Fa, who has masterfully restated the company since 2002, Nestle is best placed to accelerate the internationalization of Yoplait in emerging countries, both being present in China, India, Indonesia and Brazil. By combining the brands Nestlé and Yoplait, it is a serious number two behind Danone yoghurt. Incidentally, the Swiss group is willing to pay more than most other competitors …

For the government, too, the Swiss is a welcome addition, since there remains no other credible candidate French.Bongrain, which has two joint ventures with Sodiaal, looked at the file, but found it too expensive. Bel refuses to raise its price and the fund Axa Private Equity worried: his project is fear a dismantling of Yoplait.

Ultimatum from General Mills

When Paul Bulcke, Nestlé's boss, went to Paris in late February, he is confident. "In France, Nestlé feel French," he says Le Figaro. The Swiss certainly share with disabilities. In Europe it is associated with … Lactalis in a joint venture Lactalis Nestlé Produits Frais (LNPF), including French owns 60%. For Sodiaal join Nestle is therefore partly to promote his nemesis. But Swiss diplomacy works miracles. The cooperative accepts the schema of Nestlé: the latter wants to make the activities of Yoplait in Europe to the joint venture LNPF against payment in cash.Lactalis thus be able to retrieve the management and synergies, the little flower. By contrast, Nestlé Sodiaal driver alone with the Yoplait brand and ensure its development outside Europe.

This pattern is nothing dishonorable for Lactalis. Emmanuel Besnier rejects it yet. He controls without sharing trademarks President, Galbani and Lactel does not turning into a franchise or Yoplait strengthen Nestle. Everything is done to convince him. In a letter dated March 1, Sodiaal it says that the only chance for Lactalis is part of an offer to Nestle. And Thursday, March 10, on the ground floor of the Hotel de Villeroy, held a meeting last chance. Bruno Le Maire, Minister of Agriculture, is trying to encourage Emmanuel Besnier and Gerard Budin, President Sodiaal International, agree. In vain. Nestlé must disappear.Emmanuel Besnier, he, head elsewhere on the same day he gets to the assault of Parmalat, the Italian leader of the milk.

The following weekend, General Mills and advice Barclays Capital and camped at Darrois Freshfields, the law firm Sodiaal to finalize a pact to shareholders. Wednesday, March 16 at dawn, a firm offer is made. To put pressure on Sodiaal, it is accompanied by an ultimatum of 48 hours. The next evening, Green Giant plucks the flower.

A quarter of domestic production of rice partially destroyed, one of the most important livestock regions of the country flooded without forgetting the strong perturbations in the richest fishing waters in the world. The consequences of the tsunami and the Japanese nuclear radiation on the country's agriculture is define more than one week after the tragedy that has affected the north east. A rural area inhabited by just over 6.7 million people with the main economic activities of agriculture and fisheries. "The Tohoku region is the first area of ​​the country's rice production, says an internal note of Agritel firm specializing in agricultural commodities.A significant reduction in rice production should be considered, "adds the author of this note, Sheng Duanmu.

With nearly 7.7 million tons per year, Japan is the 9th largest rice producer worldwide and allowing the archipelago to be self-sufficient up to 96%. However, "this region severely affected by the earthquake is 25% of the country's rice crop," says the executive summary. For now, planting of the new season will not begin until early May. That leaves little time for farmers to rebuild devastated plots and implement a process of desalination. " Suffice to say impossible.

Tohoku area is also an area considered one of the best fishing in the world with over 500,000 tonnes of fish caught per year.After the destruction of port infrastructure and the consequences of radioactivity on the products in the tidal zone and the fishing industry will certainly be strongly affected by these disasters. A significant point for the leading consumer of fish in the world.

Finally the tsunami damaged the farming activity, another highlight of the Tohoku area. "The slaughterhouses and other industries in the sector are concentrated in this area. The activity of these companies is highly impacted and a significant portion of the herd has been eliminated. " A disaster for Japan, which is the second largest importer of beef and even the largest importer of pork and chicken cheap pay day loans. So logically the country expected to import more meat or Australian-born Chinese who has a better value for money to compensate for this loss.France is undergoing a de facto ban on its beef since the BSE crisis.

Japan may have to import massive

In this context, operators are closely monitoring the progress of the rebuilding of barns in this region. Meanwhile, imports of corn and soybeans destined for animal feed, fell. "The demand for raw materials in the region, which imports nearly 65% ​​of its corn, is expected to suffer short-term," said Luke Mathews, Commonwealth Bank of Australia. "Moreover, the tsunami would have reduced from 15 to 20% of grain storage capacity in Japan, which could reduce the country's maize imports of 500,000 to 1 million tons, according to consulting firm in U.S. Agriculture AgRessource Co. A medium-term trend should be reversed."Japan may have to import large quantities of grain following the destruction of part of its inventory," said Carsten Fritsch for his part, raw agricultural analyst for Commerzbank. For the moment the market after being on the downside, any material confused, are again turned upward.

As for Japanese imports of agricultural products, the consequences are limited. The internal market of 127 million is sufficient to ensure opportunities for a country that is not self-sufficient in agriculture. It is important for example 80 to 90% of these grains.

For the case of France by example, "the agricultural trade balance is heavily in favor of France, said Jean Quellier, Agricultural Counselor at the Embassy of France in Tokyo.We import including shells Saint-Jacques and a few products for Japanese restaurants as well special soy sauce. " But do not worry, these products do not all come from north-eastern Japanese. In addition, Europe has established a procedure strengthened border control on the level of radioactivity of the products from Japan. We can still enjoy Japanese sushi without fear.