The controversy could not come at a worse. On the eve of the IPO of Facebook, advertisers have begun to question the effectiveness of ads on Facebook. These are the basic economic model of social network, which is preparing to raise more than $ 16 billion in stock.

The automaker General Motors has announced it was stopping its advertising spending on Facebook, said the Wall Street Journal. This is a budget of 10 million that will evaporate from the platform. GM plans to continue to promote its brands on Facebook, but particularly by exploiting its free services, like his fan page.

It was a risk contemplated by Facebook as a preparatory document for the IPO, filed with the policeman American markets. But it could weigh on growth prospects of Facebook, if other advertisers were to make the same choice.

But a few hours after GM's announcement, another U.S. auto giant has responded, defending the ads on Facebook. "All that matters is performance. Our Facebook ads work when they are combined, strategically, with attractive content and innovation, "the group said Ford on Twitter.

The marketing director of Ford, interviewed by Forbes magazine, believes that we should not "be considered as a simple Facebook ad network," which is broadcast on the same banner ads elsewhere. Before conceding that "it is still early days and measurement criteria are not set to 100%."  

Other observers have called on advertisers to be cautious before max out General Motors: "We do not know why GM commercials have been no results," said Tom Skotidas and founder of an agency marketing to social networks.

One explanation could be introduced by the recent change in its presentation of Facebook pages and profiles, with the launch of the Journal ("Timeline"). The counseling agencies that had established communication strategies based on Facebook tabs and landing pages have in fact seen their recommendations become obsolete overnight.

ALSO READ:

"The action Facebook will be worth between 34 and 38 dollars

"Facebook has announced the arrival of priced applications

"Advertising: Facebook unveils strategy

As promised, the outer envelope of the future Jean-Bouin has already – in miniature – the air of Bird's Nest, the Beijing Olympic Stadium built for the 2008 Olympics. The enclosure doors of 20,000 seats, which will house the games of rugby players of Stade French ("exiles" for the moment Charléty) from the 2013-2014 season, were opened Thursday for the first route point site with the Mayor of Paris, Bertrand Delanoe, the club president, Thomas Savare, and most players, curious to get a glimpse of their new lair. Everyone has been noted that the bleachers and steelwork is almost complete, while laying the panels cover the roof and the front is moving fast. Everything should be completed by March 2013.

"With a stage like this, it will be champions of France and Europe," commented Bertrand Delanoe. "This tool can only make us grow economically and sportingly, it will also allow us to more easily attract the best players," has for its part welcomed Thomas Savare.

"A work of art"

Rodrigo Roncero, the mainstay of Argentina, who will retire at the end of the season, it will be "the best rugby stadium in France and perhaps even in Europe." Captain and figurehead of the French stage, Pierre Rabadan is on him "great to have a place where almost everything – weight room, gymnasium, offices, restaurant, etc.. – Will be consolidated. "

Conceived as "a work of art" by the architect Rudy Ricciotti, the reconstruction of Jean-Bouin will cost a whopping 149 million euros. The price – considered exorbitant by the objectors – to equip the Paris team a tool worthy of his ambitions. "The old stadium, built in 1925, no longer met the requirements of comfort and safety: dilapidated changing rooms, lack of functionality of local medical and space news," explains a representative of the City. Public reception, too, was now outdated. "The capacity was 7,705 seats (12,000 counting standing room, Ed) of which only covered 4376, ticket sales and refreshments were in portables, there was no housing for the partners and the track athletics away the audience of players, "says the City. Much inconvenience to join soon be overtaken.

ALSO READ:

"A new rugby stadium, what for –

"The stages of Euro 2016, a bet for majors in construction

SERVICE:

"Find all the ads in Paris with Explorimmo

FOLLOW THE ESTATE OF FIGARO:

"Twitter: @ LeFigaro_Immo

3 Suisses must be patient. Three years after removing nearly 700 jobs a year and a half after the launch of a major modernization plan in 2013, the specialist mail order (VPC) is still not the end of his troubles.

In 2011, the turnover of the group 3 Suisses International (3SI) fell a further 5.6% and the accounts are still in the red. Of course, "this decline is partly explained by the market environment somewhat depressed for clothing," says German Otto vpciste which holds 51% stake (alongside the Family Association Mulliez 44%). But the European leader recognizes that the repositioning of 3SI in losses since 2005, is "a little slow."

Denis Terrien, founder and CEO of Amazon. Fr, arrived in June 2009 with orders for 3SI to instill the spirit internet business that made him still lacking. Born in 1932, the group had made back in 1998, however the entire catalog of its flagship brand online in 2007 and had proposed its first application to control from his mobile phone. But the organization was still oriented around the two "big book" seasonal, declined in line with their promotion system increasingly important.

The figures show that the mutation is far from over: according to our information, the three Swiss have a cumulative loss of 165 million euros since 2008, with another 15 million euros last year. For all consumer brands, the loss would amount to 110 million euros. "It is unlikely that the 3 Suisses reach equilibrium this year, as foreseen in the strategic plan. For this particular reason that Laurence Paganini had to give up CEO in late January to the leader of spoiler, "says a close case.

Delete homes losses

While its competitor La Redoute (Redcats) has already increased from 2 to 10 collections a year, a key element of the transformation, the catalogs remain offseason in three Swiss still largely a work in progress. This explains why the 3 Suisses realize only 66% of their online sales against 78% for La Redoute. The average is 50% for the ten consumer brands 3SI (3 Suisses, Blancheporte, Spoiler, Window Magic …), or 11 points less than the subsidiary of PPR. "The challenge of this evolution to the Internet is to keep its best customers, while attracting new, old, and their loyalty," said Olivier Trouvé, a consultant at Kurt Salmon instant credit reports.

Meanwhile, 3SI continues to suppress outbreaks of losses: the last of its 35 stores closed earlier this year. As the site buy / sell 2xMoinsCher, acquired in 2006. What about its subsidiary, resumed in spring 2010 for his younger clients file, it also pulled the curtain end of January.

The transformation should move faster once the redesign of systems of consumer brands finalized. Group 3 SI has indeed devoted nearly half of the envelope of € 70 million plan to modernize the "largest construction site computer currently in France," according 3SI. The links between trade marks may be tightened in order to promote cross-selling, as is done on the virtual shopping mall lechouchou.com, online since late January. "The IT component is the only site where the three Swiss were up," according to critics.

Become a service provider

3 Suisses are now trying two revolutions at once: to turn into e-trader and service provider for other Internet retailers. More than half of the investments are vested in the building at Hem, near Lille, the "largest database storage and order picking in France," according to 3 Suisses International (SI 3). The warehouse, built next to that of Mondial Relay, covers an area comparable to six football fields and will be operational in October.  

The building, where packages are trademarks of the group to mingle with other online retailers, is the missing of the SI strategy 3, which wants to open its various subsidiaries to external customers. Very optimistic, the group expects to double the number of clients, individuals and professionals to reach 20 million by 2020. At its shareholder Otto, the branch services increased 9% in 2011, exceeding one billion euros. Ikea and Oxylane make their photos in the studios of Quai de l'Image. Mondial Relay manages some 1,200 parcels of e-tailers, as the Relais Colis, a subsidiary of La Redoute.

"The picking is more strategic than other services. 3 Suisses may have difficulty recruiting. Especially since many experts have already invested the niche of Logistics, "said an e-merchant, reflecting the view of many respondents. Even private-sale, real reference in the sector, has decided to delegate the logistics of the Digital Factory, its service company for e-tailers.

The misfortune of one is the happiness of others! The soaring oil bill burden on household budgets Western made the fortune of the Gulf countries. The Institute of International Finance (IIF) evokes that an increase of over 19% in one year the amount of net foreign assets of the wealthy Gulf states this year. In 2012, Saudi Arabia, the UAE, Kuwait, Qatar, Oman and Bahrain, and should show net foreign assets of 1900 billion against $ 1.6 trillion of assets held in late 2011. And the outbreak of the assets of these countries should increase to 2140 billion at the end of 2012, provides for the IIF, provided that oil prices and production levels remain unchanged.  

These Gulf countries should also make record oil revenues of 572 billion this year, against 538 billion in 2011, according to estimates by the financial organization. Their nominal GDP added totaled 1.4 trillion dollars last year, posting an annual increase of 31%. Their sum is expected to reach 1.5 trillion dollars at the end of this year, still provides the IIF.

The six monarchies of the Gulf Cooperation Council (GCC) are indeed the prime beneficiaries of record oil prices since they own 40% of global oil reserves and 25% of those of natural gas. These oil-producing countries have spare capacity in oil production from 2.5 million to 3 million barrels per day (bpd), indicates the financial organization.

But these natural assets are not everything. The institute suggests the existence of risks detrimental to the growth of the Gulf and especially the impact Arab Spring or tensions over Iran. The institute plans to capitalize on a growth rate of the six countries of 4.9% this year and 4.2% in 2013 against 6.9% in 2011.

Nicolas Sarkozy Knights principle of rent. Asked about the German model in this regard, the president candidate is that this is "a good idea." "I take it back. It does not block the rent but a framework. This is why it is interesting. I will apply, "he vowed in an interview published Monday in Current Woman.

In the mouth of the president candidate, unless the idea is new in that it looks. On 2 February, he said already "think" in a measure inspired by the German model. Across the Rhine, a tenant can attack the homeowner if the rent is 20% higher than the market price. The entourage of Nicolas Sarkozy said he had not yet decided the question whether, in France, the initiative would be left to the tenant as in Germany or if the 20% ceiling would be required automatically to owners.

At the campaign headquarters of Nicolas Sarkozy, it ensures that the President-candidate has not changed sides. Is depressed and the socialist proposal: "This is a measure similar to the 1948 Act (the rent freeze) and it is not the German system," argued an associate of the president candidate quoted by Reuters. "What is a priority for us is not to discourage the development of housing supply, that would surely cause a rent freeze," he added.

"Everything and its opposite"

Francois Hollande camp was quick to qualify this statement of complete reversal. "On housing, Nicolas Sarkozy has said anything and everything in five years. After the 'all owners' roadmap of its policy since 2007, he rediscovered that there are tenants in France, they pay rents too expensive and they live badly, "reacted Repentin Thierry, head of the pole housing and urban policy team of the socialist candidate.

The program promises Francois Hollande "by law to oversee the amounts of rent for the first rental or relocation" in areas where prices are "excessive." But little else. Prices are set by local observatories rents and leases new concern. Especially, the measure would be "transitory", until the market relaxes, explains Thierry Repentin in the newspaper Le Monde on Saturday.

Friday, the benchmark rents (IRL) has increased by 2.24% yoy in the first quarter 2012, slightly less than inflation (2.3% yoy in March). Homeowners can increase to the same extent the rents of their tenants during the lease. However, the Observatory Clamor noted a slight drop in rents charged to new tenants (-0.1%).

ALSO READ:

"Rents may increase by 2.24%

"What rental investment choice on a budget

"Rental investment: profitability fades

The seventeen countries of the euro reached an agreement Friday to raise 500 to 800 billion euros their "firewall" against financial crisis. Germany has dropped the ballast, but the compromise is far from meeting the expectations of the European Commission, IMF and OECD.

The envelope, which represents a theoretical capacity of loans, includes three components: 500 000 000 000 ahead for the European Stability Mechanism (SPM) which will be launched in July, 200 billion already committed by the temporary fund established in 2010 (EFSF) and 100 billion in loans already spent or pledged various EU.

This elaborate structure – and perhaps questionable because it mixes future and past – allows everyone to say it held its position. For Germany, it was essential to avoid having to raise the ceiling of the MES to avoid another vote in the Bundestag. Wolfgang Schäuble, the favorite in the race for the presidency of the Eurogroup, but agreed to keep alive a year for the EFSF, which temporarily inflate the pot.

In contrast, those that grew as the French Baroin a figure of around 1 trillion, did not get satisfaction. Discussed in Copenhagen, the project of an additional tranche of 240 billion to be used "in exceptional circumstances" has disappeared from the final declaration of the Eurogroup. Here too, Berlin has been successful. But the question remains the strength of the new "firewall" in the event of a major financial accident, involving, for example Spain or Italy.

ALSO READ:

"The euro area concerned new markets' growth remains fragile in the euro area

The success of the magazine inspires XXI Francois and Jean-Dominique Siegel. The two brothers, son of the founder of VSD, Maurice Siegel, April 5 launch a new "magbook" magazine mid-mid-book, Tomorrow We. Their ambition is to make a "marker of social change."

In line with Current, relaunched in 1970 by the post-68 generation, or the U.S. magazine Wired, established in 1993 to decipher the impact of technology in society, they hope to re-register in the frame of the time. "This magazine is a showcase to build something new, Siegel says Francois. If the stock settles, we will develop a website, a platform for trade and a think-tank. "We Demainmise on this societal positioning to differentiate itself from other" magbooks "turned to the big story (XXI), Foresight (& Usbek Rica) or polar (Alibis).

Like the latter, We Demainsera distributed in large networks of library. On an initial run of 30,000 copies, most books will be reserved for rays of Fnac, Virgin, Relay and large newsagents, and those of Carrefour hypermarkets, Auchan and Leclerc no fax payday advance. The title is based on the publisher Le Cherche Midi and its distribution network Interforum (Editis). Tomorrow we will start at 12 euros, and will cost 15 euros, the same price level as other "magbooks".

Create a "label"

The project was fully funded by the GS Group, owned by Francois and Jean-Dominique Sylvain Attal and Siegel, who oversees GS Press, governed and publisher of the monthly Info-Driver and two television quinzomadaires for Auchan and Leader Price. Jean-Dominique Siegel Demainun We hope to do the "label" that will generate a new economic model. Without advertising startup, the title is meant to seduce "brands involved," for traditional advertising or through partnerships, but also to attract investors.

The explosion of the energy bill of Japan had dropped to half the current account surplus of the Archipelago in 2011, to 96.2 billion euros, its lowest level in fifteen years, due to massive purchases of foreign natural gas to offset the collapse of nuclear power after the disaster of Fukushima. The earthquake and tsunami of 11 March also contributed to plunge the country into recession with a GDP (gross domestic product) by 0.9% last year (- 2.3% between October and December). He had already declined by 1% in 2008 and 5.5% in 2009 before rebounding by 4.4% in 2010.

Although the Prime Minister, Yoshihiko Noda, provides that "the recovery process generates powerful forces that encourage innovation," companies are facing a global demand weakened by the problems of the United States and the debt crisis in Europe. In the last quarter of 2011, Japan's exports fell 11.9%. They must also cope with low consumption. It grew only 1.2% between October and December, three times the previous quarter. But they also have problems of logistics and outs of their supply chains.

Between the earthquake and the end of last year, the government did adopt three additional budget of nearly € 180 billion to fund reconstruction. A fourth envelope of 25 billion was passed earlier this month. "But the time to accumulate and many projects could be delayed," warns an analyst at JPMorgan Securities Japan payday loans with no fax.

Vietnam in focus

Suddenly, the Archipelago is increasingly tempted by offshoring. He did it in Thailand but the floods of last year asking him problems today. Also turns he now to Vietnam. Last year more than 200 Japanese companies have come to settle there, investing 1.4 billion euros in the country. They are driven not only by the slowdown of the Japanese economy, but the yen, by rising production costs in China and a population of working age is decreasing. Despite this, the government is optimistic. He believes that Japan's GDP is expected to rebound by 2.2% during the next fiscal year (from April 2012 to March 2013). He stressed that the rising prices of oil products and coal has slowed from 10.6% in December to 5.6% in January, to contain the growth of wholesale prices 0.5% on a year.

The State also relies on consumer confidence which rose 1.1 points in January for the second consecutive month. He adds that orders for capital goods, down 7.1% in December and down 2.6% in the fourth quarter are expected to rebound by 2.3% between January and March 2012.

The Monetary Policy Committee of the Bank of Japan met on Monday and Tuesday in Tokyo, seems to follow suit. It should indeed leave interest rates unchanged in the country.

]]> http://hastingsjaycees.org/japan-pays-a-heavy-price-in-fukushima/feed/ 0 http://hastingsjaycees.org/air-france-high-risk-trading/ http://hastingsjaycees.org/air-france-high-risk-trading/#comments Sat, 11 Feb 2012 08:40:07 +0000 admin http://hastingsjaycees.org/air-france-high-risk-trading/  

Sensitive issues for Air France were telescoped Friday. The specter of a new strike – which costs about € 8 million per day in the company – has not disappeared.

Thierry Mariani, the Minister of Transport, received Friday morning all the unions in the sector air about the proposed law on guaranteed service in the airline. He recalled that the four-day strike which ended Thursday night has caused the removal of 1,241 flights including 183 "hot", that is to say that the cabin crew did not show up at the last moment.

A social historical construction

Adamantly opposed to the central position of the text, that is to say, the obligation to go on strike 48 hours in advance, the unions reserve the right to initiate a new social movement during the February vacation. "The legislative session ends on March 6, it's just at holiday time. We do our fault, "said Yves Deshayes, the president of SNPL, main pilots' union.

For the government, "this law is necessary to enable that passengers are informed in advance of flight cancellations, which does not compromise the right to strike," reiterated Thierry Mariani. "When it is announced and it is predictable in advance, the cost of the strike is less," added the Minister.

The conflict comes as the management of Air France on Friday launched the start of a historical social construction. All collective agreements governing the employment of different categories of staff are set to flat. Friday, a central works council – disrupted by protesters – set a "method of agreement", that is to say a framework for establishing the timetable and objectives.  

Mid-March, a draft termination or renegotiation of agreements will be subject to consultation. That's when management and unions will come to the heart of dialogue. Both parties theoretically agree to fifteen months. "Given the state of the company, we are all agreed to enter into negotiation and move quickly," said Franck Mikula, president of the Unac, the largest union among the stewards and stewardesses. At a hearing of the company management in the Senate last Wednesday, HRD Group, Jean-Claude Cros, explained that he should certainly improve the effective working time of employees of the company. "Some agreements date from the years 1970, must be reformed. "

In recent weeks, Alexander Juniac provided guidance on the extent of its plan to reduce costs for three years. The first part intended to make one billion euros in savings by 2014 was detailed mid-January. Another billion euros must be cleared through the social measures taken by the summer by improving staff productivity. This effort could lead to job cuts. "But our CEO does not speak of the industrial project and gives us no guarantee on the job," laments Frank Mikula. Juniac Alexander explains that we will have to invent a new business model while renegotiating collective agreements. The high wire.

ALSO READ:

"Air France pilots want to save face

"Travel agents are tired of strikes at Air France

"Shock Treatment for Air France

In a statement, the unions have had explained during their meeting with Secretary of State in mid-day, ensuring that the tax on luxury hotel accommodation, passed by Parliament in September and applied since November 1, "will be removed payday loans in one hour."Had it been maintained, the tax would be added to the expected increase in the VAT on 1 January, according to Prime Minister's announcement.

The announcement of the abolition of this tax and details of the plate affected by the increase in VAT from 5.5 to 7% led the unions to "reaffirm the promises made in 2009 on employment, wages and investment ", they said in their statement.

A measure of 90 million euros

This was to compensate for the loss of revenue of 90 million euros due to the abandonment of the increase in VAT on theme parks.