Traders are not present reassured by the fences down Asian markets this morning and those of the U.S. financial markets yesterday. They are again assailed by doubts about the debt situation in Europe. Operators including questioning the ability of banks to recapitalize."Without real support of the economy, the Agreement on Greece will not have any real effect," said Michael James.

Greece still worried

Greece, in fact, placed his fate in the hands of the people by deciding to hold a referendum on the decisions of the European Summit of 26 October. "The will of the Greek people be binding on us," said Prime Minister George Papandreou, who will also seek a confidence vote in Parliament on the agreement on debt. If 'no' wins, the Greek Constitution mandates the holding of early parliamentary elections. "This will plunge the country into an economic downturn and unprecedented political," says a member also left anonymously. The news was greeted coolly by the markets on Tuesday.

The European trend: in Frankfurt, Deutsche Bank loose 7.5%, 10% and Commerzbank. In Zurich, Credit Suisse, which announced 1,500 job cuts, collapses to 8.98%.

• EDF: -2.33% to 21.20 euros

The group said Monday it has reached an agreement with the Italian shareholders of Edison on the principles of the reorganization of the second Italian electrician, announced as a step closer to taking control of it.

• Air France-KLM: -3.03% to 5.34 euros

The atmosphere was quiet and posted a thirty flights per hour at Paris Orly airport on Tuesday morning, the fourth day of the strike of hostesses and stewards of Air France, found an AFP .

However, both companies know each other well. Six years ago, Yahoo! has given its China operations to Alibaba Group, paid him a billion dollars in exchange for 40% stake in Chinese.Since then, the U.S. has seen its value plunge and Chinese flew. The market capitalization of Yahoo! – $ 20 billion – equivalent to almost exactly the estimates of the value of its stake in Alibaba Group, says the Wall Street Journal same day payday loans. The holding company is not quoted, unlike any of its subsidiaries, alibaba.com, whose capitalization is evolving in the region of 3.5 billion dollars to the Hong Kong Stock Exchange.

Growth potential

Jerry Yang, founder of Yahoo!, for its part considers that his company still has a real potential for growth alone. This, even though the group has still not recovered from CEO to preside over its destiny after landing Carol Bartz in September.

The Chinese group is not the only one with views of Yahoo!. The investment fund Silver Lake, a Canadian pension fund and Microsoft are likely to file a joint bid.These speculations benefit under Yahoo! who won nearly 25% since the beginning of the month to return to the threshold of $ 16 a share on the New York Stock Exchange.

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However, this increase could be fragile. Investors may be tempted to take some of their gains after an increase in the Dow Jones 7.7% since the start of the week. Despite disappointing indicators in China (record deficit and a slowdown in trade surplus), U.S. carriers have in fact largely welcomed the progress of the week on the back of the Greek debt.

Uncertainties before the preparatory meeting of the G20

Once again, they will therefore be watching much of the session on the other side of the Atlantic, in Paris, which starts tonight and tomorrow until Saturday the preparatory meeting of G20 finance for the Cannes summit of November 3 and 4. The day after the green light by the Slovak Parliament to strengthen the European Financial Stability Fund (EFSF), European markets are waiting for concrete proposals to resolve the debt crisis in the eurozone. An expectation that the more salient, despite the slight relief seen this week on this subject, fears have resurfaced, with degradation that night by Standard & Poor's to the next level of the sovereign rating of Spain, "AA – "combined with a negative outlook.The rating agency's estimation likely further deterioration of the Spanish financial system.

These bad signals sent by the rating agencies do not, however, hinder the progress of the euro, which was up slightly against the dollar on hopes of crisis. Friday at 11:40, the euro was worth 1.3802 dollars against 1.3783 on Thursday.

The bank also threatened

In this global context, and in the wake of disappointing results yesterday from JP Morgan, the banking sector could remain under pressure. The exposure of banks to various debts of European countries and the possible need for recapitalization will remain a key concern payday advance low fees. If the biggest fears concern European banks, the U.S. financial KBW index was down over 22% since July 21.Placing under supervision yesterday by Fitch of three French banks (BNP Paribas, Credit Agricole and Societe Generale) should not lead a turnaround. Especially since the U.S. rating agency included four other international banks in its radar, and also degraded the Swiss UBS note one notch to "A".

New round of indicators

In terms of indicators, investors are attentive to the publication of retail sales for the month of September (1430). At the same time will be announced the import prices for September. At 3:55 p.m. ET expected the first estimate of the index of consumer confidence from the University of Michigan for the month of October. This series of publications will end with the stock assessment and business sales for the month of August.

Finally in China, inflation slowed slightly to 6.1% in September, against 6.2% in August, the government said Friday, but remains at a high level that does not bode a loosening of Chinese monetary policy.

As for values, the earnings season for the third quarter continues.

Last night, Google unveiled better than expected quarterly accounts. In the third quarter, its net sales rose 37% to 7.51 billion, and net income reached 2.73 billion dollars against 2.17 billion a year earlier.

After announcing Wednesday an increase of 4% of its quarterly net income, the American producer of beverages and snacks Pepsico is preparing to enter the market yoghurt.The Wall Street Journal, the American giant is about to create a joint venture with the German dairy group Theo Müller.

The toy maker Mattel said Friday aa a quarterly revenue above expectations, up 9% between June and September at two billion dollars against 1.97 billion expected by analysts.

Apple. The Apple brand will launch this weekend, the iPhone 4S, one of the latest products developed under Steve Jobs era. Analysts said the new smartphone would be sold over 4 million copies in its first weekend of marketing.

Unilever. The Anglo-Dutch food and cosmetics in Russia is growing by acquiring 82% stake in the Russian Kalina, for 390 million euros.

Tea and restart Chamonix, marks 'forgotten'

"In recent years, Kraft's strategy has been to support the products, the brand LU was only there as security, acknowledges Chrystel Barranger, Vice President, Marketing Kraft Biscuits Europe. We must allow all to grow our portfolio, including brands such as Chamonix or Tea forgotten. "The food giant hopes to fight against any erosion of sales. "We had to give back to LU acclaim without losing the consumer," says Delphine Cadoche, executive director of Red Dragon packaging, the design agency behind the new visual identity of LU.

As a result, the perception of the range changes by customers. "It's very efficient in terms of recognition rays", admires a competitor creditreport.This strategic rethinking of the visual identity of LU, prepared for a year and a half, was initiated in Chicago, headquarters of Kraft and then driven to Paris.

It was vital for LU. While the brand is purchased at least once a week by 60% of French households, with a market share of 25% behind the labels. But LU, which has the widest range, did not realize enough synergies.It must stand out more from its competitors in the minds of buyers and the radius biscuits, one of the largest hypermarkets: 424 references on average, over 15 linear feet …

"The goal of Kraft is to strengthen and exploit its market leadership based on a strong umbrella brand, says Jean-Daniel Pick, a partner in the firm OC & C. It is a strong trend in the food just like what was done with his own brand Nestlé. "If the group is gaining ground on the MDD for a year and a half, he must above all its blockbusters. In mind, the timeless Prince, the best-selling biscuit in France.

Kraft also plans to promote its LU biscuits, which account for more than half their sales in France, outside its borders. But some best-sellers should be marketed outside the Hexagon logo without LU.Pepito and ready to go out in Europe under the emblem of Milka, another brand of Kraft.

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UBS said Thursday an estimated loss of 1.5 billion euros due to fraudulent transactions of its employees. Since then, the bank did not provide details on the mechanisms in question. The extent of fraud appears, however, reach gigantic proportions: it would be spread over three years since October 2008, without apparently the slightest alarm it caused internally. UBS warned regulators Swiss and British have launched a joint investigation.The bank has set up a parallel internal investigation unit called "Project Bronze" and instructed one of his best traders in derivatives, Jason Barron, to unwind positions Kweku Adoboli. While the fraud would have been discovered in the day Wednesday, all commitments have been liquidated Adoboli Friday.

Supposedly low-risk operations

The trader, who was promoted to his post in 2008 from the back office services, was a member of a small team of five people at Delta One desk. Their mission: to invest large sums to the equity of the bank's alleged market changes, via financial instruments called ETF (exchange traded funds) small personal loans. Generally, low profits emerged from these supposedly low-risk operations at very high volumes.Adoboli of the fault could have come from a lack of coverage of his Paris, which would have resulted in a spiral of losses since the collapse of financial markets this summer.

New to fear layoffs

The extent of the scandal poses serious threats to the future of UBS. While the bank has launched a 3500 plan job cuts, new job cuts are feared. The approximately 6000 employees of the investment bank in London feared an outright shutdown of their business, which should show a loss on the year while UBS as a whole should remain the beneficiary. Despite calls for resignations in Switzerland, head of UBS, Gruebele Oswald replied that he did not intend. "If you ask me whether I feel guilty, I say no," he told the newspaper Der Sonntag.

Concerned about its reputation with its clients it manages fortunes, UBS wrote them a letter Saturday to try to reassure them. "We fully understand that this incident may worry, says the bank. We are very disappointed and we also assure you that UBS is taking the matter very seriously and makes every effort to resolve it quickly. Your assets are safe with us. "

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Thus, the European Central Bank (ECB), the U.S. Federal Reserve, the Bank of England, Swiss National Bank and the Bank of Japan have opened their facilities for dollar loans to European institutions in three months, at their request. The decision was hailed by leading international institutions including the IMF, through its President Christine Lagarde: "This is a clear indication on their part, from the two largest members of the euro area from a point of Economically, the future of Greece is truly in the euro area.This appears to be strongly rooted in them both, "she said Thursday night by referring to the Franco-German tandem. The same applies to the ECB: "We are all very closely 'united in one purpose,'" said last night Jean-Claude Trichet, president of the ECB.

A meeting of finance ministers in Poland

However, brokers are concerned that this improvement was not part of the time. "The coordinated central bank takes the market today," noted Toshiyuki Kanayama, broker at Monex, quoted by Dow Jones Newswires. But this does not solve the problem of the euro area should have a temporary effect. "Suddenly, all eyes have turned to Wroclaw in Poland, where there is a meeting of EU finance ministers on Greece.It should last two days and overcome the remaining obstacles to the implementation of the second plane to Athens to help avoid bankruptcy the country, totaling nearly 160 billion euros, decided July 21. Note that Timothy Geithneir, the U.S. Treasury Secretary, will attend the round table.

On the other side of the Atlantic, U.S. President Barack Obama said Thursday night that his plan for the use of 447 billion dollars could generate "up to 2 points of growth" and lower "a point unemployment ", by creating 1.9 million jobs, in a speech in Washington. And while the United States are experiencing an unemployment rate of 9.1%.

On the foreign exchange market, the euro kept most of the gains made the previous day.The European currency was worth 1.3848 dollars and 106.31 yen Friday morning, down slightly compared to 1.3882 dollars from the previous evening. Similarly, the oil price displayed in a small increase in morning trading, a barrel of "light sweet crude" earned 5 cents to 89.45 dollars per barrel of Brent North Sea 14 cents to 112.44 dollars. "This liquidity will likely prevent the recession to hit the euro area, supporting crude oil prices," said Victoire Shum, an analyst at Purvin and Gertz in Singapore.

On the macroeconomic front, foreign trade and balance of payments in the euro area for the month of July will be published on Friday.

In France, business start-ups in France rebounded in August after two months of decline.A total of 41,697 companies were created last month, according to Insee, a figure up 7.5% from July, which was the worst month for a year and a half.

United States, the net capital flows and the index of consumer confidence from the University of Michigan will be published early in the afternoon.

Values ​​to follow

Banking

Again, banks, led by Societe Generale (4.96% to 19.19 euros), Credit Agricole (3.30% to 5.70 euros) and BNP Paribas (3.92% at 31, 69 euros), will be scrutinized by investors, following the decision by central banks to help European institutions.

Air France-KLM (0.84% ​​to 6.11 euros) and EADS (+0.02% at 22.22 euros)

The manufacturer will control 50 devices equally between European manufacturers Airbus and Boeing, for a total of $ 11.3 billion (8.1 billion euros) to ensure the renewal of its fleet, say Les Echos to be published Friday.

Hermes (-6.08% to 252 euros)

Resumption of trading on Friday for the title of the luxury group, which was suspended the day pending the decision of the Court of Appeal in Paris on speculation about the fate of its capital due to a possible takeover bid by LVMH.

Areva (3.17% to 21.66 euros)

The group has suspended two months for the production of two French factories processing of uranium due to the decline in demand for nuclear power plants in Japan after the disaster in Fukushima, officials said Thursday from the French nuclear group.

EDF (2.25% to 21.09 euros)

Group and Electrical Delmi A2A and its majority shareholder, who jointly control Edison, announced the extension of their shareholder agreement until October 31 at number two in the Italian electricity.

Since its release this summer, like the boss is indeed tarnished. In the national and international press, Arnaud Lagardère towel criticism on their sense of priorities and its presence in the group."Make me be the trial of a person who is too invested in his company who do not spend enough time, as this is the video: ridiculous! I have absolutely no lessons from anyone, "says he.

More generally, Arnaud Lagardère believes that criticism of his private life have no place: "Maybe I'm an atypical pattern, so what? Being happy in his private life is certainly a source of balance for an entrepreneur. This does not have to be dedicated and devoted to this group I love more than anything. "

Not for sale

Arnaud Lagardère advantage of this interview to refocus the debate on the strategy of his group. He says that contrary to rumors in the markets, it has no intention to separate from other assets after the sale of its international Hearst magazines."There is absolutely no discussion of ongoing sale," he slice.

Since the disappointing interim results of the group, the sounds of the show hall for sale by Lagardère of one of its four branches in order to reduce debt or invest. For each, Arnaud Lagardere denies. Including sport for the pole, which helped to seal the group's results: "While the results are not yet up to our ambitions. But I remain convinced that it will remain a growth engine for years to come. "

"I think the interests of our shareholders"

Arnaud Lagardère, however, suggests the possibility of "acquisitions of magazines in France," without further detail. The boss of media group also speaks to reinvest the cash generated from the sale of its magazines in its four branches. Efforts will be made investments on the Internet, weakness of Lagardère."In our group there was a historical culture of the paper so ingrained that it was difficult to immediately turn the digital," admits the owner of the group.

Arnaud Lagardère also a thought for shareholders who suffer the fall of the title. The action Lagardère a loss of 17.40% over a week, and nearly 38% since the beginning of the year. "The group is considering a share buyback or an extraordinary dividend. We must reward the loyalty of shareholders who support us, "said he.

Finally, in the case EADS, Arnaud Lagardere reaffirms its wish to become chairman of the board of specialist aviation despite his intention to free up capital after the exit of the A350."It was one of the express terms set by the Lagardère Group to give the first presidency in our German partners in 2007," he recalls.

"In ten years we will own 100% of our assets and will not be clear neither in aeronautics or in the distribution of foreign press," promises Arnaud Lagardère. At the Paris Stock Exchange, remarks reassure action Lagardère climbed 1.22% to 19.53 euros in a market up 0.56% to 10.40.

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The stock has also lost more than 20% at the opening of Wall Street on Friday.A heavy penalty for a major strategic shift and two ads that markets generally enjoy little HP is preparing to spend 10 billion dollars for the purchase of Autonomy, the UK's leading software, and provided that the split of its business PC would cost one billion dollars in restructuring costs.

Just like what IBM has done six years ago, HP has chosen to focus on the activities dedicated to businesses (services, servers, data storage, network), while maintaining the imaging and printing. This focus on the professional world seems "logical" in light of the past of its CEO. Léo Apotheker has spent over twenty years with the German software company SAP, which he directed for eight years. These are businesses that generate margins sharply higher than in hardware sales.In 2010, business services have made 57 billion dollars in sales with in the key, 8.7 billion of operating income. Opposite, the PC division, tablet and phone posted a turnover of 40 billion turnover, but only 2 billion loss.

By refocusing on activities "business," Leo Apotheker also takes the bet that he will develop the activities of data storage and servers. HP boss set including data analysis and cloud computing (computer services remotely) to raise. Competitors will be renamed the IBM, Oracle, Cisco and not Apple.

Consecration of the failure

The future of the PC division, mobile and tablet (PSG) remains uncertain. All scenarios are possible.A split, with a possible initial public offering that would make an independent business, but competition to apply. Redemption, we know the ambitions of China's Lenovo, which has already bought the PC division of IBM and wants to become world number one. Finally, pure and simple abandonment is also not excluded. This scenario is the worst, while HP has spent $ 25 billion a decade ago to buy Compaq and 1.8 billion last year for Palm. The group also invested in the revitalization of its software WebOS, and in the manufacture of tablets and smartphones with touchpad that just marketing. "In this area, not a sprint, it's a marathon," said Leo Apotheker, in an interview with Le Figaro, in late June. It seems that the runner will be out of breath from the first kilometer.

The pressure was at its height on Friday night Silvio Berlusconi, Italian Prime Minister. According to Reuters, the European Central Bank had asked him to commit to implement fiscal reforms quickly, a prerequisite for debt it bought the Italian Treasury. This would include an amendment to the Constitution so Italian and to introduce a "golden rule".Rome could make announcements to that effect from this weekend, in exchange for which the ECB would intervene in the markets next week to support the Treasury of Italy. These rumors had the effect to strengthen the euro against the dollar.

Sign of financial globalization accelerated the past three years, Asia is now that Western countries face their responsibilities. Major creditors of the United States and the eurozone, Japanese and Chinese have expressed their annoyance. "We hope that the United States adopt measures to ensure the safety of assets held in the U.S. by other countries," said Chinese Foreign Minister Yang Jiechi.The latter also called on the world's major economies to strengthen their "communication" and improve "global economic governance."

The Minister of Finance of Japan, Yoshihiko Noda, for his part called "to discuss" problems of market distortion currency, debt crisis and U.S. economic issue. Asia calling the West to deal with its imbalances, the G7 in reverse!

Calls to Action

Side the euro area, the calls begin to be heard. According to the Commission President José Manuel Barroso, who has asked Member States to vote as soon as the new aid package to Greece, the Commissioner of the Economy, Olli Rehn, has increased calls for the Friday action. He acknowledged that "the current crisis is not just Europe payday loan."He said the solution may be to the world and "international coordination through the G7 and the G20 is very important," two bodies currently chaired by France. In this context, Nicolas Sarkozy has held since his vacation spot in Cape Negro a telephone conference with German Chancellor Angela Merkel, Italian Prime Minister Silvio Berlusconi and Spanish Prime Minister Jose Luis Zapatero. He also had talks on Friday with Barack Obama. But as in previous crises, Europe is still far from offering a united front to the markets. Spanish Finance Minister, Elena Salgado, has sharply criticized the European Central Bank, which, she said, created "confusion in the markets."Implicitly, Madrid surprised that Jean-Claude Trichet at a press conference on Thursday, has announced the resumption of purchases of debt of Ireland and Portugal, two countries with financing needs are in principle already covered by the European Solidarity Fund (EFSF), even if it is unable to avoid tension on the secondary market.

However, the ECB has done nothing yet for Spain and Italy, which are in turmoil.Another sign of division: several Anglo-Saxon sources have suggested that the decision to resume the buyback of sovereign debt was opposed by the Germans, Dutch and Luxembourg in the Council of the ECB.

"The market seems to have understood that the European Summit of 21 July has finally brought a DIY solution to alleviate the difficulties of the peripheral countries of the Union", are economists Natixis. Principal is the day the bond markets, the rate loans to ten years in Italy increased over Spain, 6.12% and 6.03% respectively.Hence the pressure on Berlusconi by the ECB, and behind its main shareholder, Germany.

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