The controversy could not come at a worse. On the eve of the IPO of Facebook, advertisers have begun to question the effectiveness of ads on Facebook. These are the basic economic model of social network, which is preparing to raise more than $ 16 billion in stock.

The automaker General Motors has announced it was stopping its advertising spending on Facebook, said the Wall Street Journal. This is a budget of 10 million that will evaporate from the platform. GM plans to continue to promote its brands on Facebook, but particularly by exploiting its free services, like his fan page.

It was a risk contemplated by Facebook as a preparatory document for the IPO, filed with the policeman American markets. But it could weigh on growth prospects of Facebook, if other advertisers were to make the same choice.

But a few hours after GM's announcement, another U.S. auto giant has responded, defending the ads on Facebook. "All that matters is performance. Our Facebook ads work when they are combined, strategically, with attractive content and innovation, "the group said Ford on Twitter.

The marketing director of Ford, interviewed by Forbes magazine, believes that we should not "be considered as a simple Facebook ad network," which is broadcast on the same banner ads elsewhere. Before conceding that "it is still early days and measurement criteria are not set to 100%."  

Other observers have called on advertisers to be cautious before max out General Motors: "We do not know why GM commercials have been no results," said Tom Skotidas and founder of an agency marketing to social networks.

One explanation could be introduced by the recent change in its presentation of Facebook pages and profiles, with the launch of the Journal ("Timeline"). The counseling agencies that had established communication strategies based on Facebook tabs and landing pages have in fact seen their recommendations become obsolete overnight.

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The scene is legendary: Humphrey Bogart and Ingrid Bergman, eye to eye, to say goodbye. Then a detail: the famous American actor wears a trench coat of the British brand Burberry. It is this image of one of the last minutes of the film Casablanca, released in 1942, which is causing a standoff between the brand and the heirs of Humphrey Bogart.

They have filed a complaint this week against Burberry, alleging that it had used this image without their consent on Twitter and in the timeline of the brand on Facebook. "Burberry needed the permission of Bogart representatives to use the name of Humphrey Bogart," said the lawyer of the heirs, Michael O. Crain. The specific brand, meanwhile, have been contacted at least three times since last month by the heirs of the actor, who made a "significant financial request."

For Stephen Bogart, son of famous actor, Burberry has acted in a "disrespectful and incredibly disappointing cash advance no faxing." "They apparently believe that a shoe manufacturer has the right to make a commercial with Brad Pitt because he wears them when he made his mark jogging, (…) without asking, let alone obtain their permission." , is outraged he.

Burberry wants "to illustrate his story"

But Burberry defends itself and file its own complaint against the legatees of Bogart. She claims to have obtained permission to use the photo agency Corbis. Moreover, the image was not published in a context of "sale of goods," argued the brand, but "was intended to illustrate the long history, meaning and influence of Burberry clothes on society." Facebook page of Burberry and other rub shoulders with famous wore trench brand, like Robert Mitchum in Hang me high and short, George C. Scott Patton and Meryl Streep in Kramer against Kramer.

The invoice is salted for five hypermarkets Carrefour and Leclerc. The latter were sentenced Friday by the criminal court of Rouen to pay 140,000 euros in fines for "deceptive marketing practices."

The court points to operations such as "buy four, one free" or "20% free" set up on certain products. After controls, the investigators of the Departmental Direction of protecting the population of Seine-Maritime realized that these operations were unfavorable to consumers. The latter indeed paid these products more expensive than had they purchased individually. Similarly, the comparison price in the store were found. Result: Three of the Carrefour stores will have to pay 100,000 euros while two stores Leclerc pay 30,000 and 10,000 euros respectively cheapest personal loan rates.  

The stores are doing better than what the prosecutor of the Republic, Maela Guéguen, had addressed, namely a total of 190,000 euros in fines. The lawyers had demanded the release distributors to their customers because they believe these development operations were performed by providers who decided the proportion of free and conditioned themselves the product. For its part, the association UFC-Que Choisir, who received 2000 euros in damages, a judgment that recognizes hello "fraud and false advertising," according to his lawyer Catherine Kersual.

(With Agents)

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"Hypermarkets have fallen out of favor

This is the story of an Alsatian deputy mayor, Eric Straumann, who, wishing to save a supermarket brand of monumental and illegal blocks all the mayors of France who want to limit the display advertising in their municipality. Summoned by the prefect to remove the acronym which stands Cora to 17 meters above the campaign Husain (1600 inhabitants), the elected UMP has decided to amend the second law of the Grenelle del'environnement on the billboard said "outside business card templates." Include: large panels and signs disfiguring number of entries in cities.

"I have a large area with a large sign that does not bother anyone,

The sign of Cora Hussen.

The Lada 2107 was an evolution of the Lada 2101, which was partially a licensed copy of the Fiat 124 of 1966. It was produced in Russia since 1982 on the banks of the Volga in a huge industrial city called Togliatti, named after a founder of the Italian Communist Party, Togliatti. In the 1980s, he left the plant of AvtoVAZ over 700,000 cars per year.

Lada was born in Russia in June 1970, shaped by the automaker AvtoVAZ, and originally destined for the Soviet market.

Between the decades 1980-1990, the production of Lada was widely exported, up to 60%, primarily west of Europe, except the United States, only major country not to have imported the mark. Since this period, a total of over 18.5 million Lada labeled "Rivas" was recorded.

The term "Lada" meaning "boat" in old Russian, the brand has always been characterized by very basic equipment personal loan for poor credit. Its logo is also a Viking longship, echoing the supposed strength of his cars. But a key to the success of this car is its Soviet economic price: he had to rely Euro 2800 – with the aid of the state to offer the Lada 2107. Something to be looking at least the lack of comfort, and limited accessories offered the Lada 2107: a radio and a fan.

AvtoVAZ has already bet to replace the veteran by more modern models such as Kalina, Priora and Granta. While relying on the car "ultra-low cost" during the project with Renault, which owns 25% stake in AvtoVAZ.

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After Paris, Marseille. The Mama Shelter, the boho hip hotel, launched in September 2008 by Serge Trigano, Philippe Starck and Cyril Aouizerate, will inaugurate a second location in ten minutes from the port of Marseille, April 12. "This opening has been delayed, admits Serge Trigano. But there's no hurry. We open where we want when we want! "He promises, however, an acceleration of openings, emphasizing that" the twenty-first century will be the century of cities for tourism. " The inauguration of a Mama Shelter is announced for the second half in Istanbul. Lyon and Bordeaux before early 2013. Negotiations are also underway for the opening in an old 1920s hotel, in the district of Hollywood, Los Angeles, "late 2013". "We have building permits for all hotels, except Los Angeles, who was responsible DG and CEO of Club Med between 1985 and 1997. The projects are in progress. "It is also seeking a second address in Paris and in Toulouse prospects.

The Mama Shelter in Marseille will be slightly smaller than that of Paris (127 rooms, 172 against), and Philippe Starck, who signs the design again, opted for lighter colors. The rooms, dark in Paris, will be in shades of pink, yellow and blue in Marseille. The first prize will be 69 euros per night, 10 euros less than in Paris. The goal is to reach the first year an average price of 100-115 euros, and an occupancy rate of 50-60%.

Two stars

Attracting a fashionable clientele, a mix of tourists and businessmen, both French and foreign, Mama Shelter is a separate product. All rooms are equipped with an iMac. 95% of sales are on its website. With an average price of 129 euros and an average occupancy rate of 80.5% last year, the institution does, however, that both stars and the residency status of tourism paydayloans. "To save water, we have showers in every room, says Serge Trigano. We are denied today the third star in the new hotel classification because we did not have a bath! "

Since opening, the first price is 79 euros. "We adjust our prices more aggressively: they increase gradually as the occupancy rate also increases," says Serge Trigano. Thus, one room originally proposed to 109 euros can cost up to 149 euros for a client last minute.

Last year, the Mama Shelter has increased its turnover by 14% to 14 million euros, thanks to increased traffic and activity of his restaurant, which represents 50% of sales. It is "500 to 800 covers per day. Even in our wildest dreams we never thought to attract so many people. " Since January, sales of Mama Shelter increased by over 10%.

"Investors were apprehensive at first, says Serge Trigano. Decide to open a hotel in the twentieth arrondissement of Paris, by focusing as much on his restaurant on the rooms, it was a gamble. But the great sagas hotel (Marriott, Hyatt, Hilton …) are often stories of families. The results exceeded our expectations. "Holding today 54% stake in the company with his two son, along with three associates, Michel Reybier (27%), Cyril Aouizerate (11%) and Philippe Starck (8%) he works with the family at Mama Shelter. His son Jeremiah (35) is CEO. His other son, Benjamin (35 years) is in charge of marketing. Residing in Los Angeles, he prospected for brand development in the United States.

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For what will probably be his last European summit before running for a second term as president, Nicolas Sarkozy could not escape the exercise of stock. Friday the signing of the pact of fiscal discipline, contrived with Angela Merkel, has provided him with the argument: "We're not out of the economic crisis, but we're turning the page of the financial crisis." .. ……

Garden side, the summit without chips seems to end two years of debt crisis. Greece climbs out of the rut, the other countries of the euro will provide the means to finance their debt markets through the "firewall" financial, and the common currency is based on an own last fiscal governance .

The time to relax is actually financial. The France borrows at interest rates lower and – the president is delighted – the differential with Germany was "closer to historic lows." Any risk is spread? "I will not allow myself to say. There is no 100% guarantee. We thank you is always a tragedy. " Or maybe an election

.

Side yard, however, is the looming recession and the new Spanish Prime Minister Mariano Rajoy took it upon himself to embody the danger. The ink barely dry on budget pact, he said he does not comply with the spirit: Friday Madrid has set a fiscal deficit target of 5.8% of GDP, well beyond the 4.4% for 2012 agreed with its European partners. The slippage Spanish adds to the disorder of Brussels, already shaken by the announcement Thursday of a similar drift in the Netherlands. Another crisis does not seem so far away already.

"Temptation liberal"

Regarding means of a return to growth, the European team seems equally divided paydayloans. In fiscal harmonization desired by Paris and Berlin opposes deregulation of services and labor market driven by London, with the reinforcement now in Rome and Madrid. Once again, David Cameron a "frustrated" by the Franco-German immobility had a scrap with Nicolas Sarkozy worried by the return of the "liberal temptation." The summit declaration indicates a match virtually nil. But the French president welcomed the "return to Europe," British Prime Minister, after falling out of the fiscal pact in December.

The day of reckoning is also the one to draw a roadmap for the future. Whatever the outcome of presidential elections, Nicolas Sarkozy has no plans to run for a European mandate. "From the heart not, under any circumstances, either now or later, he quips. I do not have the qualities to be an excellent President of the European Council. Herman van Rompuy is already doing. As for José Manuel Barroso, understand that I can not compare myself! "The head of the Commission will assess the scratch.

If it does not nourish ambition in Brussels, the president surely has for France and for a second term: "I still have something to do five years in Europe, 'says he told reporters. "We put in place tools. We now use the full. "Among his war-horses, he cites jumble of European defense, a true industrial policy, competition, the Mediterranean, and immigration.

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For the Union of the national daily press (SPQN), the situation is bitter while 20 million French people consult each month at least one site of news releases, and that six of the seven major news sites are from the print media, newspaper companies have only marginally redistributive mechanisms of value, nonetheless very real in other areas of content creators, such as audiovisual, cinema or music. As revealed Tuesday Les Echos, the SPQN decided to take his pilgrim's staff and meet in the coming weeks the different candidates in the presidential election to submit their proposals.

€ 150 million

Teams to campaign, the union will submit two proposals. First, to extend the online press the VAT rate reduced to 2.1%, which already applies to the press. Then, a mechanism of redistribution of the value generated by the digital divide between market players (ISPs, portals info, search engines and manufacturers) and publishers of online news. According to the calculations of the firm Kurt Salmon, the manna that could be levied for the benefit of the press would represent 140 to 150 million euros a year. The idea would be to pay all the contents of the press in line for their contribution to the value generated by the purchase of equipment (PCs, smartphones, tablets …) for their contribution to the value of Internet subscriptions.

"For ten years, newspapers have made massive investments in the digital to win the battle of the Internet audience, says Marc Feuillée, president and CEO of SPQN group of Figaro. They have contributed to the rise of the digital economy while at the same time, value creation has benefited almost exclusively to technology players. "

A social issue

Kurt Salmon has calculated that 72% including news headlines highlighted on the Google News come from actors of the press online, against 28% who are from groups or audiovisual news agencies (AFP, Reuters …), and 30 to 40% of the news page of the portal Orange are also from news sites.

Considerable weight but that is not reflected in the value created by the digital economy, estimated at 10 billion euros per year (excluding equipment), revenue from digital media and had only 280 million euros in 2010, including 235 million in advertising and $ 45 million through the sale of content. 

The SPQN sees the opening of this debate a social issue, the press being the source of the media loop, that is to say, the first source of reliable information from other media, and therefore a essential to the general interest in the information society. "If we want to maintain quality information, it must regulate the digital marketplace," says Marc Feuillée.

Newsagents will choose their offer

The new Regulatory Authority for the distribution of the press (ARDP) makes his first arbitration. It just made enforceable reform of the assortment, which should allow 29,000 newsagents to choose some of the titles they wish to sell in order to respond more adequately to the demand of their customers. Adopted in November 2010 by the Supreme Council of the Courier Press (MHCP), this measure was blocked by a lawsuit from small publishers. The ARDP should also decide in the coming weeks on the adoption Tuesday by the MHCP new rules on notice of a transfer of securities to another email. According to the winning proposal, the notice period could now be conditioned on the seniority of the business relationship between the publisher and messaging and volume represented by the security involved in the transfer.

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The salary, all countries are not on the same wavelength. The annual survey of international recruitment firm Robert Walters (*) shows the differences. In 2011, it was better to work in Germany or Brazil in the UK.

Germany, China, Brazil, Australia have indeed seen increased hiring and salaries of managers. The United Kingdom registered a decrease in compensation of 10%. In France, the pay increase was zero. The observation conceals extremes.

"In the first quarter, experienced managers have benefited from the carrier dynamics and wage inflation, making up two years of stagnation, and that in all trades and all sectors, says Antoine Morgaut, CEO Continental Europe and Latin America by Robert Walters. September marked the return of uncertainty. Recruitments were maintained in a market where demand frameworks has become structural, but overall the catch was interrupted. "

Premium experts

Only to take their game, the experts benefited from strong market demand shortage. Some, such as actuaries, consolidators, internal auditors, risk managers in banking, compliance officers, … SAP specialists have seen their wages increase to 25%. In middle management growth reached 10% on average. "Every year the valuation of experts working on niche markets is increasing," says Antoine Morgaut.

Meanwhile, salary ranges have tightened over the 10 years of experience and senior management, although with few peaks. A qualified actuary in 2011 (7 to 12 years of experience) for example has won between 75 and 115K € (**), a bank compliance officer (over 12 years experience) € 80 to 150K, a manager program in real estate from 60 to 110K € (6-10 years experience).

In 2012 the uncertainties, companies should be ungenerous earlier this year. Salaries will follow inflation, the bonus will be measured, rarely more than 15%, and very individualized, "because we can not afford to lose excellent employees or pass very good profiles," says Antoine Morgaut. Overall, the variable will range between 5% and 30%.

Results which are crippling the morale of the French managers: 48% now feel a loss of purchasing power. And comparing global employment should not give them a smile. According to a range of functions held by Robert Walters, France is down-banding, just ahead of Spain. The gap with Germany, the Netherlands and Belgium reached 20% to 30%. The DRH China and Australia, the Brazilian financial controllers are placed at the top and widen the gap.

"Sedimentation of frustration is high among French executives. At the slightest tremor positive they monnayeront shortage. The most spoiled in the coming years will undoubtedly experts, "said Antoine Morgaut.

* Salary Survey 2012 Study

Variable ** Figures out

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Traders are not present reassured by the fences down Asian markets this morning and those of the U.S. financial markets yesterday. They are again assailed by doubts about the debt situation in Europe. Operators including questioning the ability of banks to recapitalize."Without real support of the economy, the Agreement on Greece will not have any real effect," said Michael James.

Greece still worried

Greece, in fact, placed his fate in the hands of the people by deciding to hold a referendum on the decisions of the European Summit of 26 October. "The will of the Greek people be binding on us," said Prime Minister George Papandreou, who will also seek a confidence vote in Parliament on the agreement on debt. If 'no' wins, the Greek Constitution mandates the holding of early parliamentary elections. "This will plunge the country into an economic downturn and unprecedented political," says a member also left anonymously. The news was greeted coolly by the markets on Tuesday.

The European trend: in Frankfurt, Deutsche Bank loose 7.5%, 10% and Commerzbank. In Zurich, Credit Suisse, which announced 1,500 job cuts, collapses to 8.98%.

• EDF: -2.33% to 21.20 euros

The group said Monday it has reached an agreement with the Italian shareholders of Edison on the principles of the reorganization of the second Italian electrician, announced as a step closer to taking control of it.

• Air France-KLM: -3.03% to 5.34 euros

The atmosphere was quiet and posted a thirty flights per hour at Paris Orly airport on Tuesday morning, the fourth day of the strike of hostesses and stewards of Air France, found an AFP .