Le Figaro. Why start a new international conference?

Richard Attias. – It lacked an event exclusively dedicated to economic issues. It is a central issue both for policymakers and for the general public who suffers face opacity and inconsistency of financial news. In 18 months, nearly 60% of business leaders have changed. A new generation arrives at the controls ready to transform existing business models. He needs a place for dialogue which aims to be pragmatic, that is the vocation of the New York Forum.

How does the New York Forum, from Davos?

I worked 13 years in the organization of Davos remains a very nice event overall, covering dozens of topics with thousands of participants.The New York Forum, it will be "100% business" and located in the heart of New York, which embodies the essence of the vitality and entrepreneurship.

How did you design the event?

It is above all, a platform dedicated to collaborations and partnerships. I work for several states with SWFs are very demanding lighting and development relationship with the business. As for regulators, they are increasingly present. These are all players that we will meet, by invitation, without exceeding the 500 participants, half of which will end U.S. market. My experience leads me to prefer this size to remain productive and systematically guide the discussions towards future action. The forum will take place on 22, 23, June 24Why not lead to a series of proposals which would be submitted 48 hours later, the G20 Toronto? We thus completing the bridge creating with policymakers.

What role will the "New York Times?

Arthur Sulzberger (Chairman of the New York Times editor's note) was immediately captivated by the project and made a look as exciting as constructive. His newspaper is the official media sponsor of the forum, including the closing ceremony will be held at the magnificent New York Times. But beyond this prestigious partnership, I stress the educational dimension of the event. The expectation of the general public for decryption is immense in the field of economics. We must respond in order to reconstruct the conditions of the trust.

Who owns the New York Forum "?

At The Experience, the company I founded in May 2008, after leaving the Publicis group in which I had spent ten years of personal business card . So I sold the 40% of the shares that I held in Publicis Live, Geneva, and I wanted to create a structure dedicated to the design and production of proprietary events. This is the case of the New York Forum "The Experience which takes only funding. My desire is to get involved so the full content of the events j'orchestre. This was already partly the case with the Conference of Nobel Laureates in Petra.

Meanwhile, you've made a detour via Dubai. Have you lost money?

No, because I had not personal assets.I was asked to take the reins of the Dubai Events Management, a Crown corporation in which no private person can not hold shares. I've recruited about thirty employees. Our mission was to exploit the strategic location of Dubai and its fabulous infrastructure, to make it one of the largest producers of world events. We have thus established the "Dubai Fashion Week, started the rehabilitation of the old neighborhood" Al Bastakya, partnered with ESPN, the sports channel from Disney, and the Metropolitan Opera in New York. On my suggestion that this company was, in 2009, sleep, given the international economic situation. I took the opportunity to relaunch The Experience that state of Dubai has helped me to locate there.Our headquarters is in New York we also have branches in Paris and Saudi Arabia.

What other accomplishments of The Experience?

In June 2009, we orchestrated the tenth anniversary of the accession to the throne of King of Jordan, which was attended by 15 000 people. We then set up in Bahrain, an international forum devoted to education. Its success led us to organize the second edition in October. Finally, we put our know-how to the foundation of my wife, Cecilia, who is dedicated to the cause of women around the world. Precisely parallel the New York Forum, there will be a conference called "Dialog for Action". It aims to bring together, on the one hand, NGOs involved in defending the rights of women and on the other, business leaders, politicians, and various experts.Again, the goal is to achieve a plan of action. A commitment.