The controversy could not come at a worse. On the eve of the IPO of Facebook, advertisers have begun to question the effectiveness of ads on Facebook. These are the basic economic model of social network, which is preparing to raise more than $ 16 billion in stock.

The automaker General Motors has announced it was stopping its advertising spending on Facebook, said the Wall Street Journal. This is a budget of 10 million that will evaporate from the platform. GM plans to continue to promote its brands on Facebook, but particularly by exploiting its free services, like his fan page.

It was a risk contemplated by Facebook as a preparatory document for the IPO, filed with the policeman American markets. But it could weigh on growth prospects of Facebook, if other advertisers were to make the same choice.

But a few hours after GM's announcement, another U.S. auto giant has responded, defending the ads on Facebook. "All that matters is performance. Our Facebook ads work when they are combined, strategically, with attractive content and innovation, "the group said Ford on Twitter.

The marketing director of Ford, interviewed by Forbes magazine, believes that we should not "be considered as a simple Facebook ad network," which is broadcast on the same banner ads elsewhere. Before conceding that "it is still early days and measurement criteria are not set to 100%."  

Other observers have called on advertisers to be cautious before max out General Motors: "We do not know why GM commercials have been no results," said Tom Skotidas and founder of an agency marketing to social networks.

One explanation could be introduced by the recent change in its presentation of Facebook pages and profiles, with the launch of the Journal ("Timeline"). The counseling agencies that had established communication strategies based on Facebook tabs and landing pages have in fact seen their recommendations become obsolete overnight.

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In 2008, he cherished the hope of becoming the first secretary of the PS. But he had finally lined up behind the candidacy of Bertrand Delanoe. In 2011, he thought he could be a candidate for the Socialist primary. Then he threw in the towel, choosing to support Dominique Strauss-Kahn, then rallying Francois Hollande not without obtaining the position of campaign manager. Pierre Moscovici, 54, has learned to give up. Here he is rewarded. He is back in force to the government and assigned the Ministry of Economy, Finance and Foreign Trade. Certainly it does not get the Quai d'Orsay which he dreamed, Laurent Fabius was his favorite. But he inherited a portfolio to match its ambitions. And thereby in passing some disappointed, Michel Sapin in mind. "Mosco" consensual socialist, social democrat, is now a heavyweight team Ayrault, number five in protocol order.

It is he who will be at the forefront of the debt crisis. There is no shortage of assets since knows the workings of Europe. He was, for five years, from 1997 to 2002, Minister Delegate for European Affairs in the Jospin government. At the time, the rise of the Express near the then prime minister, who had just been elected deputy of the Doubs for the first time, had been criticized. But, he will prove himself. Former MEP, a graduate of Sciences Po and ENA, he will prepare no quack the French presidency of the EU, negotiating the Treaty of Nice and the European Constitutional Treaty. During this period of cohabitation, he managed also to find his place against Jacques Chirac. In fact, the President of the Republic and the Socialist Minister for European Affairs are of course in these five years: Chirac taking the young minister with no experience under his wing, even to comfort him when he doubted. An agreement with Lionel Jospin was annoyed.

After the failure of the left in 2002, Moscovici was defeated in the parliamentary elections in the Doubs. A year earlier, he had already failed to municipal Montbéliard. Without parliamentary seat, without mayor, he tried his luck with the 2004 European and found his seat in Strasbourg. In 2007 he was again legislative candidate in the Doubs. This time he wins.

Pierre Moscovici, tried by the Revolutionary Communist League when he was young, joined the PS in 1984. He was close to Michel Rocard, Jospin and Dominique Strauss-Kahn, his former professor at the ENA. He is the son of a social psychologist Serge Moscovici, who was a member of the Romanian Communist Party and fled his country in 1947. Pierre Moscovici was the first to openly criticize the Socialist Francois Mitterrand and his relationship with Rene Bousquet. "What shocks me, he said, is that he can spawn with someone who has been a tool of the state anti-Semitism and an accomplice of the final solution of the Reich." … …..

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The annual transfer window began, but it's not even that of facilitators. In the wake of presidential elections, what are the directions of the various editorial radios and TVs that move the lines. At accounts, those that have failed to boost audiences draw conclusions for their leaders. Albert Ripamonti and just thanked the management of information in the chain i-TV. "Our peak audience was three years ago, before the arrival of Albert Ripamonti. Since we have been falling, "whispers one in the chain. It could be replaced by Celine Pigalle, editor of the Morning of Canal +.

Similarly, Arlette Chabot is moved away from the direction of information on Europe 1, the morning is worth it. Officially, Denis Olivennes, president of Europe 1, and Arlette Chabot agreed at the outset that the journalist would leave the station after the presidential election. But internally, we observe that the "information did not take off at election time, and hearings were held to entertainment."

His successor, Fabien Namias, who had learned his trade in the station of the Rue Francois I, returns after only two years at the helm of the political department of France 2. Thierry Thuillier, head of France Televisions essays, sees no downside: "It's part of the trade, he says. Namias Fabien spent two years here, it serves to further his career payday advance. That's fine. "Europe 1, which has undergone many changes over the past four years, could enjoy the arrival of a man who knows well the drafting and home.

The test of presidential

It is internally that France 2 could find his replacement. Bornstein Gilles, or St. Cricq Nathalie, who invented successfully "Words and deeds," could be promoted. But for Thierry Thuillier, who made the France 2 channel benchmark info, the focus is now elsewhere: "The major issues are now on the side of the economy and Europe and less than that of political . "Similarly, after France 2, Thierry Thuillier is determined to set the course for the info on France 3. And indeed, respecting the saying "we do not change the winning teams' media such as RTL, Radio France, France Televisions BFMTV or retain all their captain who provided effective coverage of political news in recent months . More complicated is the case of TF1 whose service info has pitched terribly wrong after the audience ratings of the presidential election. The first private channel hopes to catch up today with the handover.

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As promised, the outer envelope of the future Jean-Bouin has already – in miniature – the air of Bird's Nest, the Beijing Olympic Stadium built for the 2008 Olympics. The enclosure doors of 20,000 seats, which will house the games of rugby players of Stade French ("exiles" for the moment Charléty) from the 2013-2014 season, were opened Thursday for the first route point site with the Mayor of Paris, Bertrand Delanoe, the club president, Thomas Savare, and most players, curious to get a glimpse of their new lair. Everyone has been noted that the bleachers and steelwork is almost complete, while laying the panels cover the roof and the front is moving fast. Everything should be completed by March 2013.

"With a stage like this, it will be champions of France and Europe," commented Bertrand Delanoe. "This tool can only make us grow economically and sportingly, it will also allow us to more easily attract the best players," has for its part welcomed Thomas Savare.

"A work of art"

Rodrigo Roncero, the mainstay of Argentina, who will retire at the end of the season, it will be "the best rugby stadium in France and perhaps even in Europe." Captain and figurehead of the French stage, Pierre Rabadan is on him "great to have a place where almost everything – weight room, gymnasium, offices, restaurant, etc.. – Will be consolidated. "

Conceived as "a work of art" by the architect Rudy Ricciotti, the reconstruction of Jean-Bouin will cost a whopping 149 million euros. The price – considered exorbitant by the objectors – to equip the Paris team a tool worthy of his ambitions. "The old stadium, built in 1925, no longer met the requirements of comfort and safety: dilapidated changing rooms, lack of functionality of local medical and space news," explains a representative of the City. Public reception, too, was now outdated. "The capacity was 7,705 seats (12,000 counting standing room, Ed) of which only covered 4376, ticket sales and refreshments were in portables, there was no housing for the partners and the track athletics away the audience of players, "says the City. Much inconvenience to join soon be overtaken.

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Between austerity and growth, Spain and Portugal chose austerity. The two countries have had the opportunity on Wednesday to position themselves on the subject after the election in France of Francois Hollande. Met yesterday in Porto at the twenty-fifth summit Iberian, the two heads of executive kept intact their desire to fulfill their goals of rigor.

The Spaniard Mariano Rajoy and the Portuguese Pedro Passos Coelho spoke with one voice. Asked about the possibility of surrendering to 2014 – instead of 2013 – the target of increasing the public deficit below 3% of GDP, the Spanish prime minister responded without ambiguity. "The debate is not how to relax the requirements, but how to respect our commitments," said Rajoy. "Do not spend what we do not have is a good policy, he said. Spain signed the pact budget and considers it to be maintained. "

Structural reforms

Passos Coelho has said the same direction. Portugal depends on the conditions of a European aid plan, said the Prime Minister, and "if it fails to meet its objectives, it will engage with a new plan that will be more expensive, longer and more expensive socio-economic terms. Nobody wants that. "

The design of the growth of the two leaders did not have much to do with the defenders of the stimulus. "We run growth policies in Europe and in our country, argued the Spanish head of government. We adopt structural reforms that take effect in the medium and long term. "

Since taking office four months ago, Rajoy flexibilized labor law, encouraged bank mergers and generalized rigor. Passos Coelho also expressed the way forward: "We can not grow if the debt is unsustainable, he thought. Fiscal restraint is the first step of a return to growth. "

Only concession to the stimulus, the role given to the European Investment Bank. "We defend the idea of ​​reinforcing the EIB to take into account SMEs and micro-businesses," said Passos Coelho well.

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The scene is legendary: Humphrey Bogart and Ingrid Bergman, eye to eye, to say goodbye. Then a detail: the famous American actor wears a trench coat of the British brand Burberry. It is this image of one of the last minutes of the film Casablanca, released in 1942, which is causing a standoff between the brand and the heirs of Humphrey Bogart.

They have filed a complaint this week against Burberry, alleging that it had used this image without their consent on Twitter and in the timeline of the brand on Facebook. "Burberry needed the permission of Bogart representatives to use the name of Humphrey Bogart," said the lawyer of the heirs, Michael O. Crain. The specific brand, meanwhile, have been contacted at least three times since last month by the heirs of the actor, who made a "significant financial request."

For Stephen Bogart, son of famous actor, Burberry has acted in a "disrespectful and incredibly disappointing cash advance no faxing." "They apparently believe that a shoe manufacturer has the right to make a commercial with Brad Pitt because he wears them when he made his mark jogging, (…) without asking, let alone obtain their permission." , is outraged he.

Burberry wants "to illustrate his story"

But Burberry defends itself and file its own complaint against the legatees of Bogart. She claims to have obtained permission to use the photo agency Corbis. Moreover, the image was not published in a context of "sale of goods," argued the brand, but "was intended to illustrate the long history, meaning and influence of Burberry clothes on society." Facebook page of Burberry and other rub shoulders with famous wore trench brand, like Robert Mitchum in Hang me high and short, George C. Scott Patton and Meryl Streep in Kramer against Kramer.

What are the main beneficiaries of the Common Agricultural Policy (CAP) and how do they perceive? The information is all there is to public. The Ministry of Agriculture has indeed publish on its website the names of beneficiaries and the amount of aid they received for the period 16 October 2010 to October 15, 2011. A bond required by the European Commission in March 2008 in the interests of transparency and legitimacy of the main EU budget. France, which is the largest producer of EU agricultural and therefore the largest recipient of aid, receives a budget of nearly EUR 10 billion. This fee is in two forms. The largest portion, nearly 8.5 billion euros, is awarded through direct aids per hectare (single premium rights or DPU). They fall under the European Agricultural Guarantee Fund (EAGF). To this must be added indirect support related to the development of dependent territories of the European Agricultural Fund for Rural Development (EAFRD). An envelope that reaches 1.3 billion euros.

For a year, and for the sake of "respect for private life", the only data with regard to individual farmers but more the corporate structures of the type EARL (farm limited liability) or GAEC (farming groups in common ). They also relate to producer organizations, agribusinesses, communities, not to mention charitable organizations or associations.

Chief among the beneficiaries of the CAP, we find the poultry group Doux Breton which collects about $ 54 million of EU agricultural subsidies. "These are export refunds for chicken, it says the Department of Agriculture. Aid to offset the costs of production and processing higher in France than its international competitors on historical markets of the Middle East. The position of Brussels is to reduce them. "Second Beneficiary: Regional Committee for the conversion of vineyards in the Languedoc for more than 32 million euros. "They are restructuring aid which are managed collectively and are then redistributed to growers," says one rue de Varenne.

Modernization and research

On the third place, the Sugar Reunion (31 million) of Tereos. "They relate to specific incentives for overseas departments to maintain the historical purchase price of sugarcane paid to producers after the entry into force of the common market organization in 2006, says one in 29 million Tereos.Plus are redistributed to farmers, the rest is reinvested in modernizing the industry and research. "followed by the French Federation of Food Banks (30 million) under the European program to help more poor (PEAD). Finally, France Luzerne, cooperative of the Marne, receives 23 million euros of aid related to dehydrated alfalfa. "They are paid directly to producers in 2012," says one to the Department of Agriculture.

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