For the Union of the national daily press (SPQN), the situation is bitter while 20 million French people consult each month at least one site of news releases, and that six of the seven major news sites are from the print media, newspaper companies have only marginally redistributive mechanisms of value, nonetheless very real in other areas of content creators, such as audiovisual, cinema or music. As revealed Tuesday Les Echos, the SPQN decided to take his pilgrim's staff and meet in the coming weeks the different candidates in the presidential election to submit their proposals.

€ 150 million

Teams to campaign, the union will submit two proposals. First, to extend the online press the VAT rate reduced to 2.1%, which already applies to the press. Then, a mechanism of redistribution of the value generated by the digital divide between market players (ISPs, portals info, search engines and manufacturers) and publishers of online news. According to the calculations of the firm Kurt Salmon, the manna that could be levied for the benefit of the press would represent 140 to 150 million euros a year. The idea would be to pay all the contents of the press in line for their contribution to the value generated by the purchase of equipment (PCs, smartphones, tablets …) for their contribution to the value of Internet subscriptions.

"For ten years, newspapers have made massive investments in the digital to win the battle of the Internet audience, says Marc Feuillée, president and CEO of SPQN group of Figaro. They have contributed to the rise of the digital economy while at the same time, value creation has benefited almost exclusively to technology players. "

A social issue

Kurt Salmon has calculated that 72% including news headlines highlighted on the Google News come from actors of the press online, against 28% who are from groups or audiovisual news agencies (AFP, Reuters …), and 30 to 40% of the news page of the portal Orange are also from news sites.

Considerable weight but that is not reflected in the value created by the digital economy, estimated at 10 billion euros per year (excluding equipment), revenue from digital media and had only 280 million euros in 2010, including 235 million in advertising and $ 45 million through the sale of content. 

The SPQN sees the opening of this debate a social issue, the press being the source of the media loop, that is to say, the first source of reliable information from other media, and therefore a essential to the general interest in the information society. "If we want to maintain quality information, it must regulate the digital marketplace," says Marc Feuillée.

Newsagents will choose their offer

The new Regulatory Authority for the distribution of the press (ARDP) makes his first arbitration. It just made enforceable reform of the assortment, which should allow 29,000 newsagents to choose some of the titles they wish to sell in order to respond more adequately to the demand of their customers. Adopted in November 2010 by the Supreme Council of the Courier Press (MHCP), this measure was blocked by a lawsuit from small publishers. The ARDP should also decide in the coming weeks on the adoption Tuesday by the MHCP new rules on notice of a transfer of securities to another email. According to the winning proposal, the notice period could now be conditioned on the seniority of the business relationship between the publisher and messaging and volume represented by the security involved in the transfer.

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